DirectMail2.0 Acquires Who's Mailing What!
May 1, 2024
DirectMail2.0 has acquired Who's Mailing What!, a 40-year-old direct mail performance and insights tracking platform, to create the largest AI-powered direct mail database in the United States and accelerate its DM20.ai initiative. Both companies will continue to operate from Clearwater, Florida, with leadership changes at WMW to integrate the teams and scale the combined data and AI capabilities.
- Buyers
- DirectMail2.0
- Targets
- Who's Mailing What!
- Industry
- Marketing & Advertising
- Location
- Florida, United States
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
NetWise Data Acquires WhoToo
August 27, 2019
Data & Analytics
NetWise Data LLC has acquired WhoToo, the Data-as-a-Service business previously owned by Demandbase, enabling NetWise to upgrade WhoToo’s B2B and B2C customer data with NetWise’s enriched datasets. The deal will allow NetWise to form more-direct relationships with enterprise clients and immediately improve the accuracy and completeness of WhoToo’s data offerings.
-
Direct Marketing Solutions Acquires Johnson & Quin
February 14, 2026
Marketing & Advertising
Direct Marketing Solutions (DMS) has acquired Johnson & Quin, a 150-year-old, family-owned direct mail production and marketing firm, combining complementary capabilities to form a larger national direct-marketing platform. The deal expands DMS's production capacity and Midwest footprint, preserves leadership continuity (Andrew Henkel becomes President of DMS; David Henkel joins the DMS board) and aims to deepen end-to-end, data-driven omnichannel direct marketing services.
-
Phone2Action Acquires KnowWho
December 14, 2020
Government & Public Sector
Phone2Action has acquired KnowWho, the world's largest directory of public officials and influencers, expanding its government relations and public affairs technology offering. The deal follows Phone2Action's recent purchase of GovPredict and brings KnowWho's database and founder Bruce Brownson onto the Phone2Action management team, creating a more comprehensive platform for policy, legislative and stakeholder intelligence.
-
Intuit Acquires Mailchimp
September 13, 2021
Cloud & SaaS
Intuit has agreed to acquire Mailchimp for approximately $12 billion in cash and stock to create an end-to-end customer growth platform for small and mid-market businesses. The acquisition brings Mailchimp's marketing automation and AI-driven capabilities into Intuit's platform to drive customer acquisition, engagement and analytics, and is expected to close before the end of Intuit's second quarter fiscal 2022.
-
ActiveCampaign Acquires Postmark and DMARC Digests from Wildbit
May 9, 2022
Cloud & SaaS
ActiveCampaign acquired the Postmark transactional email service and the DMARC Digests email-authentication product from Wildbit. The deal brings transactional messaging and email-authentication capabilities into ActiveCampaign's Customer Experience Automation (CXA) platform to provide unified communications and improved deliverability for customers.
-
Direct Marketing Solutions Acquires Mailing Services of Pittsburgh's Freedom, PA Plant Assets
January 5, 2022
Marketing & Advertising
Direct Marketing Solutions (DMS) has acquired the plant assets of Mailing Services of Pittsburgh (MSP) in Freedom, Pennsylvania, which will operate as DMS East. The acquisition expands DMS's printing, envelope manufacturing, lettershop and postal logistics capacity, creating a bi‑coastal footprint to deliver faster, coast‑to‑coast direct marketing campaigns.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.