DirectMail2.0 Acquires Who's Mailing What!

May 1, 2024

DirectMail2.0 has acquired Who's Mailing What!, a 40-year-old direct mail performance and insights tracking platform, to create the largest AI-powered direct mail database in the United States and accelerate its DM20.ai initiative. Both companies will continue to operate from Clearwater, Florida, with leadership changes at WMW to integrate the teams and scale the combined data and AI capabilities.

Buyers
DirectMail2.0
Targets
Who's Mailing What!
Location
Florida, United States
Transaction Type
Buyout

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