Intuit Acquires Mailchimp
September 13, 2021
Intuit has agreed to acquire Mailchimp for approximately $12 billion in cash and stock to create an end-to-end customer growth platform for small and mid-market businesses. The acquisition brings Mailchimp's marketing automation and AI-driven capabilities into Intuit's platform to drive customer acquisition, engagement and analytics, and is expected to close before the end of Intuit's second quarter fiscal 2022.
- Buyers
- Intuit
- Targets
- Mailchimp
- Sellers
- Mailchimp's equity holders
- Industry
- Cloud & SaaS
- Location
- Georgia, United States
- Transaction Type
- Buyout
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