Intuit Acquires Mailchimp

September 13, 2021

Intuit has agreed to acquire Mailchimp for approximately $12 billion in cash and stock to create an end-to-end customer growth platform for small and mid-market businesses. The acquisition brings Mailchimp's marketing automation and AI-driven capabilities into Intuit's platform to drive customer acquisition, engagement and analytics, and is expected to close before the end of Intuit's second quarter fiscal 2022.

Buyers
Intuit
Targets
Mailchimp
Sellers
Mailchimp's equity holders
Industry
Cloud & SaaS
Location
Georgia, United States
Transaction Type
Buyout

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