Yelp Acquires Hatch (Hatchify) for $270 Million to Expand AI-Driven Services SaaS
February 2, 2026
Yelp has agreed to acquire AI-powered lead-management and customer-communication platform Hatch in a cash deal valued at approximately $270 million, plus about $30 million in retention payments over two to three years. The transaction was completed on February 2, 2026, with Hatch becoming a wholly owned subsidiary of Yelp.
- Buyers
- Yelp Inc.
- Targets
- Hatchify Inc., Hatch, AI-powered lead-management and customer communication platform (Hatch)
- Industry
- Cloud & SaaS
- Location
- United States
- Transaction Type
- Buyout
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