Yelp Acquires Hatch (Hatchify) for $270 Million to Expand AI-Driven Services SaaS

February 2, 2026

Yelp has agreed to acquire AI-powered lead-management and customer-communication platform Hatch in a cash deal valued at approximately $270 million, plus about $30 million in retention payments over two to three years. The transaction was completed on February 2, 2026, with Hatch becoming a wholly owned subsidiary of Yelp.

Buyers
Yelp Inc.
Targets
Hatchify Inc., Hatch, AI-powered lead-management and customer communication platform (Hatch)
Industry
Cloud & SaaS
Location
United States
Transaction Type
Buyout

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