YipitData Acquires Edison (Edison Mail & OnMail)
September 28, 2021
YipitData has acquired Edison (the developer of Edison Mail and OnMail), bringing the consumer email products and team into YipitData’s privacy-conscious research and analytics platform. The deal combines Edison’s privacy-focused consumer email technology with YipitData’s alternative-data research capabilities to accelerate product development and expand offerings for both consumers and enterprise research clients.
- Buyers
- YipitData
- Targets
- Edison (Edison Mail / OnMail)
- Industry
- Software
- Location
- California, United States
- Transaction Type
- Buyout
Explore More
Related Acquisitions
-
Experian Acquires AtData
May 29, 2026
Data & Analytics
Experian acquired AtData, an email identity intelligence company formed from FreshAddress and TowerData. The acquisition strengthens Experian’s identity and fraud capabilities by expanding email-based digital identity verification and fraud prevention signals.
-
Experian Acquires AtData
February 23, 2026
Data & Analytics
Experian, a global data and technology company, announced it has acquired AtData, an email identity and real-time data intelligence provider. The deal adds more than 10 billion email addresses and integrates AtData’s real-time email signals into Experian’s data and identity/fraud-prevention and AI capabilities.
-
DirectMail2.0 Acquires Who's Mailing What!
May 1, 2024
Marketing & Advertising
DirectMail2.0 has acquired Who's Mailing What!, a 40-year-old direct mail performance and insights tracking platform, to create the largest AI-powered direct mail database in the United States and accelerate its DM20.ai initiative. Both companies will continue to operate from Clearwater, Florida, with leadership changes at WMW to integrate the teams and scale the combined data and AI capabilities.
-
J.D. Power Acquires ZappyRide
January 10, 2023
Data & Analytics
J.D. Power has completed the acquisition of ZappyRide, an EV-focused data and software company, and will integrate it into its Autodata Solutions division as part of a new E-Vision initiative. ZappyRide's white-label software, APIs and EV program planning tools will expand J.D. Power's EV data, analytics and consumer intelligence capabilities for OEMs, utilities, fleets and government stakeholders.
-
Pathwire Acquires Email on Acid
June 9, 2021
Cloud & SaaS
Pathwire has acquired Email on Acid to add industry-leading pre-deployment email testing and optimization tools to its email API and marketing product suite. The acquisition expands Pathwire’s end-to-end email capabilities, enabling customers of Mailgun and Mailjet to access instant email testing, content checks, and analytics as part of a more comprehensive ESP offering.
-
SparkPost Acquires eDataSource
November 4, 2019
Cloud & SaaS
SparkPost announced it will acquire eDataSource to combine its high-volume email sending platform with eDataSource's inbox performance and deliverability analytics. The deal creates an integrated sending-and-analytics offering designed to improve inbox placement, engagement, and measurement for enterprise email marketers.
Build a buyer list for your deal
Find active buyers from recent acquisition patterns and move straight into outreach.