E-Commerce Acquisitions in New Jersey

Lax.com, the Norwalk-based lacrosse e-retailer and team dealer, has acquired competitor Universal Lacrosse, including its 10 retail stores and team sales division. The deal combines two leading lacrosse-focused ecommerce platforms to expand omnichannel reach, scale team sales capabilities, and strengthen Lax.com's position in the lacrosse market.

Benchmark Tool and Supply has acquired TigerSupplies.com, an online retailer of construction lasers and surveying equipment. The deal will integrate TigerSupplies.com's ecommerce capabilities and product assortment into Benchmark's operations to expand Benchmark's construction-technology product offering and market presence.

Digital Fuel Capital, a private equity firm focused on e-commerce, announced a majority investment in PuppySpot, the leading online puppy placement marketplace. The investment will support PuppySpot’s next phase of growth by investing in performance marketing, technology and marketplace capabilities to expand its consumer-facing platform.

Domain marketplace Odys Global has acquired JuiceMarket.com, bringing the aged-domain marketplace and its founder Sean Markey into Odys’ portfolio. The acquisition will be used to expand Odys’ marketplace offerings and launch Odys Spotlight content curated by Sean Markey to provide SEO insights and domain analysis.

Brooklyn Bedding and Helix Sleep (together the Brooklyn-Helix platform) have acquired Bear Mattress, a direct-to-consumer mattress brand focused on active lifestyles. The deal expands the Brooklyn-Helix DTC mattress platform and adds Bear's sleep-recovery product line and accessories to the combined group's vertically integrated manufacturing and digital capabilities.

TZP Group’s portfolio company BIGNAME Commerce is merging with JAM Paper & Envelope in a deal supported by debt and equity co-investment from Patriot Capital alongside TZP. The combined company will combine BIGNAME’s in-house envelope manufacturing and DTC capabilities (Envelopes.com, Folders.com) with JAM Paper’s marketplace and data/analytics strengths; Andrew Jacobs (JAM’s CEO) will lead the combined business.

Global-e has agreed to acquire Flow Commerce, a Hoboken-based cross-border e-commerce software provider, for up to approximately $500 million (cash and stock). The deal expands Global-e's capabilities and addressable market to serve small and emerging direct-to-consumer brands, and broadens its relationship with Shopify.

Goldin Auctions, the online marketplace for trading cards, sports memorabilia and collectibles, has raised approximately $40 million in growth capital led by The Chernin Group (TCG) with participation from a syndicate of strategic and celebrity investors. The funding will be used to invest in technology, operations and audience development; Ross Hoffman was named CEO and founder Ken Goldin will move to Executive Chairman.

Delta Galil Industries has signed an agreement to acquire online intimates retailer Bare Necessities, with the deal expected to close in the coming weeks and to be accretive to earnings next year. The acquisition expands Delta Galil's digital and e-commerce presence by bringing Bare Necessities' assortment of over 160 brands and expertise in online intimate apparel into its distribution channels.

An affiliate of Sun Capital Partners has completed a control investment in National Tree Company, a Cranford, New Jersey-based e-commerce wholesaler of seasonal and holiday décor. Sun Capital said it will work with the Puleo family management team to invest in growth, leveraging National Tree's sourcing, dropship fulfillment and retailer relationships to expand product range organically and via strategic acquisitions.