Insurance Acquisitions in Nebraska

Senior Market Sales (SMS), an insurance marketing organization based in Omaha, Nebraska, has acquired Pro Insurance Resources, a field marketing organization serving independent agents in the Medicare market across Nebraska, Iowa and South Dakota. The acquisition expands SMS' national health and wealth distribution network, adds local capabilities near SMS' Omaha headquarters, and gives Pro Insurance Resources access to SMS' technology, training and back-office platform.

Arthur J. Gallagher & Co. has acquired Quality First Insurance, LLC, a La Vista, Nebraska-based insurance agency that serves health care and senior living facilities. The team led by Kathy Mock will relocate to Gallagher’s Omaha office to bolster Gallagher’s senior living and healthcare insurance capabilities in the Midwest; terms were not disclosed.

Highstreet Insurance Partners (HSIP) partnered with Kearney, Nebraska-based Barney Insurance Group, adding Barney's ~25 employees and locations in Lexington and Lincoln to HSIP's Nebraska footprint. The transaction is an add-on to HSIP's national insurance agency platform as it continues roll-up activity across the U.S.

Simplicity Group has acquired Element Insurance Partners, an independent insurance brokerage based in Omaha, Nebraska. Element's principal, Troy Woods, will join Simplicity as a partner and continue to run day-to-day operations while the business transitions to the Simplicity brand as part of Simplicity’s ongoing roll-up of distribution businesses.

Millennium Trust Company, LLC has acquired PayFlex Holdings, Inc. from CVS Health, adding health savings accounts (HSAs) and other consumer-directed benefits administration capabilities to its retirement and custody platform. The deal expands Millennium Trust's combined reach to roughly five million individual accounts and $47 billion in assets under administration and includes a long-term commercial relationship keeping PayFlex as a preferred provider for Aetna.

High Street Insurance Partners (HSIP) has acquired Nebraska-based GTA Insurance Group, adding over 30 offices across Nebraska and expanding HSIP's agricultural insurance capabilities. The deal integrates GTA's local teams into HSIP's national brokerage platform to broaden geographic reach and deepen agribusiness expertise for clients.

Integrity Marketing Group has acquired CSG Actuarial, a quoting technology and data solutions provider for the senior health and life insurance marketplace. As part of the transaction, CSG principals Bryan Neary and Doug Feekin become Managing Partners at Integrity and CSG will continue to develop its SaaS products while integrating with Integrity's platform and distribution network.

Alliant Insurance Services, Inc. has agreed to acquire Senior Market Sales (SMS), a Nebraska-based insurance marketing organization focused on the senior market. The SMS team will join Alliant and continue operating under the SMS name from Omaha, expanding Alliant’s distribution of Medicare, travel insurance, and related health and wealth solutions; terms were not disclosed.

Kuvare US Holdings, Inc. completed its acquisition of Lincoln Benefit Life Company (LBL) on December 31, 2019. The deal adds approximately 200,000 policyholders to Kuvare, expands its annuity and variable life product portfolio and increases Kuvare's pro forma consolidated assets to more than $22 billion.

USI Insurance Services has acquired Omaha, Nebraska-based Marcotte Insurance Agency, Inc., a multi-line insurance agency specializing in employee benefits, retirement and risk management advisory services. The deal (terms undisclosed) brings Marcotte’s 48 employees into USI and establishes a new USI presence in Nebraska while maintaining Marcotte’s local leadership under President David Bushey.

Hub International Limited has acquired SilverStone Group, a Omaha-based insurance brokerage and the largest brokerage in Nebraska. The acquisition creates a new regional unit, Hub Great Plains, expanding Hub's geographic footprint and adding SilverStone's capabilities in insurance, surety, employee benefits, retirement plans, and wealth management.