Marketing & Advertising Acquisitions in 2013

Veracity Payment Solutions, a privately held merchant acquirer and payment processor based in Atlanta, acquired Lift Network Marketing, a mobile marketing platform and solutions company, in February 2013. The acquisition expands Veracity's product capabilities by adding mobile marketing technology to its full‑service payment solutions for small and medium‑sized merchants.

LIN Media (LIN TV Corp.) acquired a majority ownership position in HYFN, a full-service digital agency specializing in social, mobile and web marketing. The acquisition expands LIN Media’s digital media portfolio and gives LIN access to HYFN’s proprietary social media management platform and creative/engineering capabilities to offer integrated digital marketing solutions to advertisers.

Mercato Partners has made a growth capital investment in Altitude Digital, a Denver-based programmatic display and video advertising technology company. Vista Point Advisors acted as exclusive financial advisor to Altitude Digital in the transaction.