Veracity Payment Solutions Acquires Lift Network Marketing

Liqvd Asia Acquires AdLift

March 20, 2025

Marketing & Advertising

Liqvd Asia has acquired AdLift, combining Liqvd Asia's creative and omnichannel capabilities with AdLift's SEO and performance-marketing expertise to create an integrated digital marketing agency. AdLift will continue to operate under its brand while the combined entity invests in AI-driven marketing platforms, automation and global expansion to offer end-to-end marketing solutions.

Vungle Acquires AlgoLift

October 13, 2020

Marketing & Advertising

Vungle, a San Francisco–based mobile ad network and in-app monetization platform, acquired AlgoLift, a Los Angeles–based LTV-powered marketing intelligence and ROAS optimization platform. The deal brings AlgoLift’s predictive LTV models, probabilistic attribution and automation technology into Vungle’s ad network to improve campaign optimization and provide a privacy-friendly approach to targeting and measurement.

Partnerize Acquires BrandVerity

May 26, 2020

Software

Partnerize has acquired BrandVerity, a SaaS provider of brand protection and compliance monitoring solutions. BrandVerity's paid-search monitoring and web-compliance capabilities will be integrated into the Partnerize Partnership Automation Platform to deliver enhanced brand safety and compliance for enterprise clients; terms were not disclosed.

Vista Equity Partners Acquires Majority Stake in TripleLift

March 29, 2021

Marketing & Advertising

Vista Equity Partners has acquired a majority stake in TripleLift, the programmatic advertising and native ad technology platform. The investment — expected to close in Q2 2021 pending regulatory review — will provide TripleLift capital and operational resources to accelerate global expansion, expand programmatic video and CTV offerings, and drive product innovation.

Veeva Systems Acquires Veracity Logic

December 13, 2021

Cloud & SaaS

Veeva Systems acquired Veracity Logic, a provider of cloud software for randomization and trial supply management (RTSM), adding RTSM capabilities to Veeva's end-to-end clinical suite. The Veracity Logic team will join Veeva to operate the product as Veeva RTSM and continue supporting existing customers and integrations with EDC systems.

Press Ganey Acquires Hyperlift Logic to Strengthen Medicare Advantage Solutions

April 15, 2025

Healthcare Services

Press Ganey has acquired Hyperlift Logic, a specialist in Medicare Advantage Stars performance analytics, and launched a new Stars Center of Excellence that combines Hyperlift's predictive modeling with Press Ganey's member experience data and AI tools. The move aims to help health plans improve Star Ratings across CAHPS, HEDIS, HOS and pharmacy measures, enabling more proactive, personalized member engagement and better quality outcomes.