Marketing & Advertising Acquisitions in Maryland

Pittsburgh-based Level Agency, which is backed by private equity sponsor Dubin Clark, has acquired WebMechanix, a digital marketing agency serving B2B, SaaS, and financial services clients. The deal expands Level's capabilities in performance and direct digital marketing and increases the combined team's scale and media spend capacity.

eHouse Studio, with backing from Periscope Equity, has acquired Commerce12 — a Klaviyo Master Elite partner — as part of a plan to build a unified, enterprise-scale Shopify Plus e-commerce agency. The transaction is accompanied by Periscope's investment in eHouse and new executive hires (Tony Puccetti as CEO and Jamie Sutton as CMO) to drive further platform growth and additional acquisitions.

Omnicom has agreed to acquire Flywheel Digital, the digital commerce business of Ascential, for approximately $835 million in net cash. The acquisition brings Flywheel's commerce platform and services — including retail commerce operations, media execution, and market intelligence supported by Flywheel Commerce Cloud — into Omnicom to deepen its capabilities in e-commerce, retail media and digital commerce.

CyberRisk Alliance (CRA), a business intelligence company serving the cybersecurity community, has acquired LaunchTech Communications, a public relations and communications agency focused on cybersecurity and technology clients. The acquisition expands CRA's go-to-market activation and marketing services by adding LaunchTech's PR, analyst relations, content, and messaging capabilities while providing LaunchTech access to CRA's media brands, data, and research platforms.

Motion Agency, a podcast and content agency for B2B tech companies, has acquired New North, a B2B tech marketing agency led by founder Tobin Lehman. The deal adds New North’s accounts-based marketing, implementation and lead-generation capabilities to Motion’s offering and creates cross-sell opportunities for both firms.

Granite Creek Capital Partners led an investment in CP Direct Holdings, L.L.C., a Lanham, Maryland-based direct mail printing services provider, with co-investments from Everside Capital Partners and senior financing provided by Cadence Bank. Granite Creek partners joined CP Direct's board as the firm said the investment will support expansion of the company's direct mail and corporate communications capabilities and accelerate growth.

Sensis, the largest independent multicultural marketing agency, has acquired Sharp & Company, a Washington-area transportation communications and public engagement consultancy. The deal adds transportation-industry communications capability to Sensis's offering and expands its East Coast presence while allowing Sharp & Company to operate as "Sharp & Company, a Sensis Company."

EverService Holdings, LLC acquired Blue Corona, a home-services-focused digital marketing agency, in October 2021. The acquisition expands EverService's vertically integrated marketing capabilities—adding website design, SEO, PPC and other online lead-generation services to its portfolio focused on service industries.

Kansas City-based SupplyLogic merged with Hunt Valley-based WebbMason Marketing to form SupplyLogic WebbMason, combining WebbMason’s creative and omnichannel marketing capabilities with SupplyLogic’s technology-enabled procurement, supply chain and execution services. The transaction creates a national, tech-enabled marketing solutions organization offering print, digital, point-of-sale and branded merchandise program execution.

Seattle-based marketing services firm DCG ONE has acquired Corporate Communications Group (CCG), a commercial print and direct marketing/fulfillment provider headquartered in Upper Marlboro, Maryland. The deal gives DCG ONE an East Coast operating footprint and expands its high-volume direct mail, data and fulfillment capabilities to better serve national clients.

Post Capital Partners completed a majority recapitalization of Ironmark, a Mid-Atlantic full-service provider of marketing, communications, print, and logistics services. Ironmark's management team will remain in place, Post Capital executive Jeffrey Riback will join the board, and the investment will be used to invest in people, technology and accretive acquisitions to expand Ironmark's geographic reach and service capabilities.

T-Mobile (through its Marketing Solutions business) has acquired Octopus Interactive, the largest national network of interactive video screens inside Uber and Lyft vehicles. The deal brings Octopus's rideshare advertising capabilities and audience reach into T-Mobile's ad-tech offering, powering drivers' devices on T-Mobile's network and expanding Marketing Solutions' out-of-home advertising inventory.

Yes& Agency has acquired Beyond Definition, a Silver Spring, Maryland-based brand and marketing agency founded in 2003. The deal brings Beyond Definition’s team and capabilities in research, brand strategy, design and digital into Yes&, with Beyond Definition’s Founder & CEO Debbie Bates-Schrott and President Mark Devito joining the Yes& executive team; Clare Advisors advised Beyond Definition and TobinLeff advised Yes& on the transaction.

RLH Equity Partners has made a growth investment in imre, a full-service digital marketing and communications agency, to support the firm's continued expansion and capability build-out. The partnership will provide imre with resources to scale expertise in areas such as data & analytics, omnichannel marketing, and public relations while supporting talent growth across its offices.

SPM Group announced the strategic addition of Dreamscape Marketing, a digital performance agency focused on healthcare, to expand its integrated marketing and performance capabilities. The expansion is funded by Corridor Capital and positions SPM Group to deepen digital performance, analytics, and vertical expertise across behavioral health, addiction recovery, dental, and senior care.

Matrix Imaging Solutions, a portfolio company of Lakelet Capital, has acquired Frederick, Maryland–based ClassicPlus and Throttle. The add-on deals expand Matrix’s customer experience management (CXM) capabilities by adding omni-channel SMS and digital touchpoints, enhanced printing and mailing execution, and two proprietary product lines (Throttle and NextGeneration).

Proximas Group has acquired ADG Creative LLC, a Columbia, Maryland-based strategic communications and creative services firm, from Chenega Corporation. ADG will operate as a wholly owned subsidiary of Proximas and continue serving federal and commercial clients from its Columbia location, enhancing Proximas' digital, creative and user-experience capabilities for defense and intelligence customers.

4media group, Inc. acquired Bethesda-based media relations firm News Generation, Inc. to strengthen its media relations capabilities, including satellite and radio media tours, audio news releases, and podcast production. The acquisition brings News Generation's broadcast-focused team into 4media group's global integrated communications and market research platform.

Corridor Capital’s portfolio company Specialty Marketing & Communications (SPM) has acquired the Web Services division of Centretek Solutions and formed a new subsidiary, Centretek Digital, to integrate Centretek’s enterprise website development and digital marketing capabilities into SPM’s healthcare-focused marketing platform. The deal expands SPM’s digital services and healthcare footprint while Centretek’s executive management will remain with the business under SPM’s and Corridor’s strategic guidance.

DealerOn, a Rockville, Maryland-based website and digital marketing platform for automotive dealerships, announced a strategic investment and partnership with NexPhase Capital. DealerOn will remain led by founders Ali and Amir Amirrezvani and will use the partnership to scale its technology, expand its development team, and accelerate growth across its 3,500 dealership customers; terms were not disclosed.

Baird Capital has made a majority investment in R2integrated (R2i), a national digital marketing and marketing-cloud agency; R2i senior management will retain a substantial equity stake and terms were not disclosed. The capital will fund R2i's growth plans — expanding geographically, deepening marketing-cloud capabilities across partners like Adobe, Sitecore and Acquia, and pursuing organic growth and acquisitions — and Baird will place operating partners and principals on the board.