Marketing & Advertising Acquisitions in New Hampshire

Meet The People (MTP), a New York-based agency group backed by Innovatus Capital Partners, has acquired Yeoman Technology Group, a Portsmouth, New Hampshire consultancy specializing in retail media and Amazon marketplace strategies. The acquisition expands MTP's retail media and performance marketing capabilities and integrates Yeoman's specialists and proprietary technology into MTP's Swell Media brand structure; terms were not disclosed.

The Channel Company, a portfolio company of EagleTree Capital, has acquired Lauchlan, a U.S.-based full-service marketing agency focused on the technology industry. The acquisition is intended as a capability-expanding add-on to scale creative and digital marketing services globally and accelerate time-to-market for clients across The Channel Company's platform.

Grossman Marketing Group, a family-owned full-service marketing provider, has acquired New Hampshire-based Symbol Marketing & Promotions to expand its New England footprint and enhance branded merchandise and e‑commerce capabilities. The deal brings Symbol's local community relationships and client base into Grossman's broader suite of design, printing, logistics and experiential marketing services.