Private Equity Firm Financial Services

Azalea Capital

Greenville, South Carolina, United States

Azalea Capital is a lower middle-market private equity firm that partners with entrepreneurs, management teams, and family-owned companies (revenues of at least ~$10 million) to provide growth capital and an operating-value-creation approach. It invests in manufacturing, distribution, and business services, with a focus on Consumer Products (Food, Pet, Health & Wellness) and Industrials.

Focus Areas
Private equity (growth capital), Lower middle-market investing

Tracked deals

3

3 tracked deals across 2023-2024.

Recent pace

0

0 tracked deals announced in the last 12 months.

Deal mix

Growth capital

2 growth capital · 1 buyout

Azalea Capital Acquisition Volume by Year

Last 2 years

Acquisition volume by year Annual acquisition counts for the last 2 years for Azalea Capital. 2 2023 1 2024

Supporting Data

Recent Transactions

  • Buyer
    Azalea Capital, Farragut Capital Partners, NewSpring, Salem Investment Partners
    Target
    Virginia Food Group, LLC
    Industry
    Food & Beverage
    Type
    Buyout

    Azalea Capital has acquired Virginia Food Group (VFG), owner of brands including Virginia Diner, Feridies, The Peanut Shop of Williamsburg, and Red Rocker Candy. Farragut Capital Partners provided senior subordinated debt and equity alongside NewSpring Capital and Salem Investment Partners to support the acquisition, with Atlantic Union Bank providing senior debt financing.

  • Buyer
    Azalea Capital
    Target
    Brittle-Brittle, Inc.
    Industry
    Food & Beverage

    Azalea Capital has made a platform investment in Brittle-Brittle, Inc., a DeSoto, Texas-based maker of all-natural peanut brittle, toffees and other nut-based confections. As part of the deal Susan DiPietro joins as CEO and the Brown family will remain owners and continue to run day-to-day operations; Azalea intends to expand product lines, distribution and pursue add-on targets in the confectionery/snack segment.

  • Buyer
    Azalea Capital
    Target
    Landscapers Supply Inc.
    Industry
    Retail

    Azalea Capital, a Greenville, South Carolina-based private investment firm, has made a growth investment in Landscapers Supply Inc., a multi-location landscaping supplies and retail business headquartered in Greenville, SC; founder Mark Ells remains an owner. The capital will support the company’s continued expansion across South Carolina and into Western North Carolina and Northern Georgia, including opening a sixth location in Seneca, SC and staffing growth to support new product offerings and services.

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