Tracked deals
4
4 tracked deals across 2022-2024.
Monroe, North Carolina, United States
Formerly known as BCP, Better Car People (BCP), BetterCarPeople
Better Car People provides collaborative, AI-enabled cross-channel customer engagement for automotive dealerships—connecting dealerships with customers across text, chat, email, and phone to drive appointments, sales, and service, and lifelong loyalty.
Tracked deals
4
4 tracked deals across 2022-2024.
Recent pace
0
0 tracked deals announced in the last 12 months.
Deal mix
Addon
3 addon · 1 buyout
Last 3 years
Supporting Data
Better Car People has acquired Proactive Dealer Solutions, a Huntersville, North Carolina-based provider of SaaS and BDC consulting for automotive dealerships, from Capitala Group. The acquisition combines BCP's omnichannel lead engagement platform and generative AI capabilities with Proactive's Brooke AI Digital Voice Assistant, BDC technology, and retail performance consulting to create an integrated dealer engagement offering.
CentralBDC announced the acquisition of AutoAwards, a 30-year provider of loyalty and rewards programs for automotive and marine dealerships. The deal is the third add-on to CentralBDC's portfolio and will be folded into the company's rebranded operating platform, Better Car People (BCP), to expand its dealer-facing customer engagement and loyalty capabilities.
CentralBDC, an SJ Partners–backed outsourced Business Development Center (BDC) for automotive dealerships, has taken a majority stake in Better Car People (BCP), an omnichannel outbound customer engagement provider for dealers. The acquisition was funded by SJ Partners with co-investment / financing from Everside Capital Partners, Northcreek Mezzanine and Resolute Capital Partners, with Enterprise Bank & Trust providing an incremental senior term loan; the deal is an add-on to expand CentralBDC's customer engagement platform and capabilities for OEMs and dealer partners.
CentralBDC, an SJ Partners portfolio company based in Boca Raton, Florida, has acquired PowerBDC, a Stamford, Connecticut-based outsourced business development center serving automotive, RV, powersports and marine dealerships. The add-on expands CentralBDC's suite of inbound/outbound lead generation, lead management and CRM services as part of a strategy to grow its market share and capabilities in dealership marketing and customer engagement.
Turn tracked acquisition activity into an outreach-ready buyer list.