Private Equity Firm Other

Bruin Capital

White Plains, New York, United States

Bruin is a private company partnering with capital partners and management teams to build best-in-class, global-leading sports, entertainment, media and technology companies.

Focus Areas
Sports, Media, Entertainment
Website
bruincptl.com

Tracked deals

6

6 tracked deals across 2021-2026.

Recent pace

1

1 tracked deal announced in the last 12 months.

Deal mix

Buyout

3 buyout · 2 addon · 1 growth capital

Bruin Capital Acquisition Volume by Year

Last 4 years

Acquisition volume by year Annual acquisition counts for the last 4 years for Bruin Capital. 2 2021 1 2023 2 2024 ~1 est. 1 2026
Actual Full-year estimate

Supporting Data

Recent Transactions

  • Buyer
    Bruin Capital
    Target
    Matchroom Holdings
    Seller
    Hearn family
    Location
    United Kingdom

    Bruin Capital has agreed to take a minority equity interest in Matchroom Holdings, forming a strategic alliance to support Matchroom’s next phase of growth. The Hearn family will retain majority ownership, with Eddie Hearn (Group Chairman) and Barry Hearn (Founder and President) continuing to lead the business.

  • Buyer
    Soulsight Branding Agency, Bruin Capital
    Target
    Freshmade
    Type
    Addon

    Soulsight, a Bruin Capital holding, has acquired Freshmade, an award-winning brand and package design agency specializing in CPG food brands. The acquisition brings Freshmade's in‑house food photography studio and video capabilities into Soulsight's service offering and will have Freshmade operate as a division reporting into Soulsight's CEO.

  • Buyer
    TGI Sport, Bruin Capital, Quadrant Private Equity
    Target
    Supponor
    Location
    England, United Kingdom
    Type
    Addon

    TGI Sport, the PE-backed sports media and technology agency owned by Bruin Capital and Quadrant Private Equity, has acquired virtual advertising specialist Supponor for about US$108 million. Supponor will be integrated into TGI Sport’s technology division to expand its virtual advertising capabilities and commercial offering to rights holders, broadcasters and brands.

  • Buyer
    Bruin Capital
    Target
    Proof of the Pudding
    Type
    Buyout

    Bruin Capital has taken a majority interest in Proof of the Pudding, an Atlanta-headquartered catering, food service and event management company. Proof’s CEO Adam Noyes and the leadership team will continue to run the business with meaningful ownership as Bruin looks to scale premium hospitality and venue food-service capabilities across its sports and entertainment portfolio.

  • Buyer
    Bruin Capital
    Target
    Full Swing
    Seller
    North Castle Partners
    Type
    Buyout

    Bruin Capital has acquired a controlling interest in Full Swing, the Carlsbad, California-based maker of high-end golf and multi-sport simulators, from North Castle Partners; sources say the transaction is for approximately $160 million. Bruin plans to accelerate Full Swing's global expansion, expand consumer and gaming product lines, and build a Peloton-like network for golfers leveraging Full Swing's hardware, software and ambassador relationships.

  • Buyer
    Bruin Capital
    Target
    Oddschecker Global Media
    Seller
    Flutter Entertainment
    Location
    United Kingdom
    Type
    Buyout

    Bruin Capital has agreed to acquire Oddschecker Global Media from Flutter Entertainment for up to $218 million, comprising roughly $190 million up front and $28 million in deferred, performance-based consideration. Bruin plans to expand Oddsckhecker’s offerings — including potential partnerships with teams and leagues — and to accelerate the business’s growth in the U.S.

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