Tracked deals
6
6 tracked deals across 2021-2026.
White Plains, New York, United States
Bruin is a private company partnering with capital partners and management teams to build best-in-class, global-leading sports, entertainment, media and technology companies.
Tracked deals
6
6 tracked deals across 2021-2026.
Recent pace
1
1 tracked deal announced in the last 12 months.
Deal mix
Buyout
3 buyout · 2 addon · 1 growth capital
Last 4 years
Supporting Data
Bruin Capital has agreed to take a minority equity interest in Matchroom Holdings, forming a strategic alliance to support Matchroom’s next phase of growth. The Hearn family will retain majority ownership, with Eddie Hearn (Group Chairman) and Barry Hearn (Founder and President) continuing to lead the business.
Soulsight, a Bruin Capital holding, has acquired Freshmade, an award-winning brand and package design agency specializing in CPG food brands. The acquisition brings Freshmade's in‑house food photography studio and video capabilities into Soulsight's service offering and will have Freshmade operate as a division reporting into Soulsight's CEO.
TGI Sport, the PE-backed sports media and technology agency owned by Bruin Capital and Quadrant Private Equity, has acquired virtual advertising specialist Supponor for about US$108 million. Supponor will be integrated into TGI Sport’s technology division to expand its virtual advertising capabilities and commercial offering to rights holders, broadcasters and brands.
Bruin Capital has taken a majority interest in Proof of the Pudding, an Atlanta-headquartered catering, food service and event management company. Proof’s CEO Adam Noyes and the leadership team will continue to run the business with meaningful ownership as Bruin looks to scale premium hospitality and venue food-service capabilities across its sports and entertainment portfolio.
Bruin Capital has acquired a controlling interest in Full Swing, the Carlsbad, California-based maker of high-end golf and multi-sport simulators, from North Castle Partners; sources say the transaction is for approximately $160 million. Bruin plans to accelerate Full Swing's global expansion, expand consumer and gaming product lines, and build a Peloton-like network for golfers leveraging Full Swing's hardware, software and ambassador relationships.
Bruin Capital has agreed to acquire Oddschecker Global Media from Flutter Entertainment for up to $218 million, comprising roughly $190 million up front and $28 million in deferred, performance-based consideration. Bruin plans to expand Oddsckhecker’s offerings — including potential partnerships with teams and leagues — and to accelerate the business’s growth in the U.S.
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