Operating Company Software

DemandScience

Atlanta, Georgia, United States

Formerly known as DemandScience and Terminus Merge, Creating a Global Leader in B2B Revenue Marketing, Terminus, Terminus (ABM SaaS platform provider)

B2B revenue intelligence and demand generation company with an account-based experience (ABX) platform and omnichannel solutions that help marketers accelerate every point along the buying journey.

Focus Areas
Account-Based Experience (ABX), Revenue Marketing, B2B Revenue Intelligence

Tracked deals

3

3 tracked deals across 2020-2021.

Recent pace

0

0 tracked deals announced in the last 12 months.

Deal mix

Buyout

3 buyout

DemandScience Acquisition Volume by Year

Last 2 years

Acquisition volume by year Annual acquisition counts for the last 2 years for DemandScience. 2 2020 1 2021

Supporting Data

Recent Transactions

  • Terminus Acquires Zylotech to Launch Terminus Customer Data Platform (CDP)
    September 30, 2021
    Buyer
    Terminus
    Target
    Zylotech
    Industry
    Data & Analytics
    Location
    Indiana, United States
    Type
    Buyout

    Terminus, the account-based engagement (ABM) platform, acquired Zylotech and integrated its customer data platform capabilities to launch Terminus Customer Data Platform (CDP). The acquisition adds data cleansing, enrichment and buying-committee discovery capabilities to Terminus’ ABM offering to improve B2B go-to-market data accuracy for enterprise customers.

  • Terminus Acquires GrowFlare
    November 9, 2020
    Buyer
    Terminus
    Target
    GrowFlare
    Industry
    Data & Analytics
    Location
    United States
    Type
    Buyout

    Terminus, the Atlanta-based account-based marketing (ABM) platform, acquired GrowFlare, a predictive account-profiling and psychographic data provider, to integrate GrowFlare's AI-driven account intelligence into the Terminus Engagement Hub. The acquisition strengthens Terminus's ability to identify and prioritize ideal accounts and deliver more personalized, timely outreach for B2B sales and marketing teams.

  • Terminus Acquires Ramble to Add Account-Based Chat
    April 29, 2020
    Buyer
    Terminus
    Target
    Ramble
    Industry
    Marketing & Advertising
    Location
    Georgia, United States
    Type
    Buyout

    Terminus, the Atlanta-based account-based marketing (ABM) platform, has acquired Ramble, an account-based chat provider, to integrate on-page chat, routing, and conversational workflows into the Terminus platform. The deal expands Terminus’ product capabilities—bringing chat, chatbots, and conversational engagement into its ABM stack to improve lead qualification and connect marketing activities directly to sales conversations.

Related Acquisition Pages

Data & Analytics Buyers & Acquisitions 2 tracked deals by DemandScience. Marketing & Advertising Buyers & Acquisitions 1 tracked deal by DemandScience. Acquisitions in Georgia 1 tracked deal by DemandScience. Acquisitions in Indiana 1 tracked deal by DemandScience.

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