Tracked deals
3
3 tracked deals across 2019-2023.
Private Equity Firm
Consumer
First Bev
Los Angeles, California, United States
First Beverage Group (First Bev) advises and invests in innovative and transformational beverage brands, providing growth solutions through operational and strategic advice, direct investments, and investment banking. Headquartered in Los Angeles.
- Focus Areas
- Beverages, Functional beverages, Energy drinks
- Website
- firstbev.com
Recent pace
0
0 tracked deals announced in the last 12 months.
Deal mix
Growth capital
2 growth capital · 1 buyout
First Bev Acquisition Volume by Year
Last 3 years
Supporting Data
Recent Transactions
-
November 16, 2023
- Buyer
- Kingswood Capital Management, First Bev
- Target
- G FUEL
- Industry
- Food & Beverage
- Location
- New York, United States
- Type
- Growth capital
Kingswood Capital Management and First Bev completed an eight-figure growth equity investment in G FUEL, the gamer-focused energy drink brand, and named Bryan Crowley as CEO. The capital will support scaling the brand, expanding distribution and international reach while the company's founder and COO remain in the leadership team.
-
August 16, 2021
- Buyer
- First Bev, Manna Tree
- Target
- Health-Ade
- Seller
- CAVU Venture Partners
- Industry
- Food & Beverage
- Location
- California, United States
- Type
- Buyout
First Bev acquired a controlling stake in Health-Ade with investment backing from Manna Tree; financial terms were not disclosed. Jack Belsito (First Bev) will become CEO while co-founder Daina Trout transitions to Chief Mission Officer as the company pursues further domestic and international retail expansion.
-
December 17, 2019
- Buyer
- First Bev
- Target
- MAD TASTY
- Industry
- Food & Beverage
- Location
- California, United States
- Type
- Growth capital
First Bev has made an investment in MAD TASTY, a hemp‑infused, zero‑sugar functional sparkling water brand founded by musician Ryan Tedder. The capital and partnership are intended to help MAD TASTY expand distribution and accelerate brand growth across consumer and creative markets.
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