Operating Company Business Services

Front Row

New York, New York, United States

Formerly known as Front Row Group

Front Row is a Connected Commerce partner that bridges brand building and business performance, using Amazon as the core engine of conversion. It provides end-to-end D2C commerce strategy plus design and development, powered by its proprietary intelligence platform, Catapult, and delivers growth engines including brand equity & demand generation and conversion & scale on Amazon.

Focus Areas
Connected Commerce, D2C commerce strategy, Amazon marketplace management

Tracked deals

3

3 tracked deals across 2025-2026.

Recent pace

2

2 tracked deals announced in the last 12 months.

Deal mix

Buyout

3 buyout

Front Row Acquisition Volume by Year

Last 2 years

Acquisition volume by year Annual acquisition counts for the last 2 years for Front Row. 1 2025 ~3 est. 2 2026
Actual Full-year estimate

Supporting Data

Recent Transactions

  • Front Row Group Acquires Carbon Beauty
    June 17, 2026
    Buyer
    Front Row Group
    Target
    Carbon Beauty
    Industry
    E-Commerce
    Location
    New York, United States
    Type
    Buyout

    Front Row Group, a full-service e-commerce growth and Amazon marketplace management agency for beauty, health & wellness, and CPG brands, acquired Carbon Beauty. Carbon Beauty is an Amazon accelerator focused on clean beauty brands, and the deal expands Front Row’s beauty category expertise and go-to-market capabilities across e-commerce channels.

  • Front Row Acquires Socium Media
    February 13, 2026
    Buyer
    Front Row
    Target
    Socium Media
    Industry
    Marketing & Advertising
    Location
    New York, United States
    Type
    Buyout

    Front Row, a New York–based e-commerce and Amazon marketplace agency, has acquired Socium Media, a performance marketing and digital growth agency. Socium will merge into Front Row's integrated agency business to deepen performance marketing capabilities and expand Front Row's Connected Commerce platform, with Socium operating initially as "Socium, Powered by Front Row."

  • Front Row Acquires Build in Amsterdam (BIA)
    May 16, 2025
    Buyer
    Front Row
    Target
    Build in Amsterdam (BIA)
    Industry
    E-Commerce
    Location
    North Holland, Netherlands
    Type
    Buyout

    Front Row has acquired Build in Amsterdam (BIA), a Shopify design and development agency, to expand its creative, Shopify and e‑commerce capabilities and deepen its presence in Europe. The acquisition brings BIA's client roster (including Mammut, Polaroid and Suitsupply) and recurring revenue model into Front Row's connected commerce platform.

Related Acquisition Pages

E-Commerce Buyers & Acquisitions 2 tracked deals by Front Row. Marketing & Advertising Buyers & Acquisitions 1 tracked deal by Front Row. Acquisitions in New York 2 tracked deals by Front Row.

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