Operating Company Consumer

FULLBEAUTY Brands

New York, NY, United States

FULLBEAUTY Brands is a size-inclusive fashion and apparel company operating proprietary brands and a curated online digital mall focused on plus-size and extended-size fashion for women and Big + Tall apparel for men.

Focus Areas
Inclusive apparel (women’s plus size), Inclusive apparel (men’s Big + Tall), Digital mall / curated fashion marketplace
Website
fbbrands.com

Tracked deals

4

4 tracked deals across 2023-2025.

Recent pace

1

1 tracked deal announced in the last 12 months.

Deal mix

Buyout

4 buyout

FULLBEAUTY Brands Acquisition Volume by Year

Last 3 years

Acquisition volume by year Annual acquisition counts for the last 3 years for FULLBEAUTY Brands. 2 2023 1 2024 1 2025

Supporting Data

Recent Transactions

  • Destination XL Group and FullBeauty Brands Agree to Merger of Equals to Create Inclusive Apparel Retailer
    December 15, 2025
    Buyer
    Destination XL Group, FullBeauty Brands
    Target
    FullBeauty Brands, Destination XL Group
    Industry
    Retail
    Location
    Massachusetts, United States
    Type
    Buyout

    Destination XL Group (DXLG) and FullBeauty Brands have entered into a definitive merger agreement structured as an all-stock merger of equals. The combination is expected to create a scaled omni-channel inclusive apparel retailer focused on plus-size women and Big + Tall men, with headquarters remaining in Canton, Massachusetts, and a target closing in the first half of Destination XL’s fiscal year 2026.

  • FULLBEAUTY Brands Acquires Dia & Co.
    April 3, 2024
    Buyer
    FULLBEAUTY Brands
    Target
    Dia & Co.
    Industry
    Retail
    Location
    New York, United States
    Type
    Buyout

    FULLBEAUTY Brands has acquired Dia & Co., an online size-inclusive fashion marketplace and personal styling service, integrating Dia’s marketplace into FULLBEAUTY’s new digital mall while retaining Dia’s styling experience and team leadership. As part of the deal, Dia co-founder Lydia Gilbert and key marketplace staff will join FULLBEAUTY to oversee the Dia styling business and expand the company’s offerings in the plus-size apparel market.

  • FULLBEAUTY Brands Acquires CUUP
    July 20, 2023
    Buyer
    FULLBEAUTY Brands
    Target
    CUUP
    Industry
    E-Commerce
    Location
    New York, United States
    Type
    Buyout

    FULLBEAUTY Brands has acquired CUUP, a U.S.-based digitally native, size-inclusive intimates brand focused on underserved large-cup customers. FULLBEAUTY plans to add CUUP to its digital mall alongside brands like ELOQUII to expand its reach into younger and more diverse demographics and deepen its presence in the intimates and plus-size apparel market.

  • FullBeauty Brands Acquires ELOQUII from Walmart
    April 23, 2023
    Buyer
    FullBeauty Brands
    Target
    ELOQUII Inc.
    Seller
    Walmart
    Industry
    E-Commerce
    Location
    New York, United States
    Type
    Buyout

    FullBeauty Brands has agreed to acquire plus-size fashion brand ELOQUII Inc. from Walmart; terms were not disclosed. The deal will position ELOQUII as the anchor tenant in FullBeauty's new digital mall and help FullBeauty expand its presence in the fast-growing U.S. women's plus-size apparel market.

Related Acquisition Pages

E-Commerce Buyers & Acquisitions 2 tracked deals by FULLBEAUTY Brands. Retail Buyers & Acquisitions 2 tracked deals by FULLBEAUTY Brands. Acquisitions in New York 3 tracked deals by FULLBEAUTY Brands. Acquisitions in Massachusetts 1 tracked deal by FULLBEAUTY Brands.

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