FULLBEAUTY Brands Acquires CUUP
July 20, 2023
FULLBEAUTY Brands has acquired CUUP, a U.S.-based digitally native, size-inclusive intimates brand focused on underserved large-cup customers. FULLBEAUTY plans to add CUUP to its digital mall alongside brands like ELOQUII to expand its reach into younger and more diverse demographics and deepen its presence in the intimates and plus-size apparel market.
- Buyers
- FULLBEAUTY Brands
- Targets
- CUUP
- Industry
- E-Commerce
- Location
- New York, United States
- Transaction Type
- Buyout
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