FullBeauty Brands Acquires ELOQUII from Walmart
April 23, 2023
FullBeauty Brands has agreed to acquire plus-size fashion brand ELOQUII Inc. from Walmart; terms were not disclosed. The deal will position ELOQUII as the anchor tenant in FullBeauty's new digital mall and help FullBeauty expand its presence in the fast-growing U.S. women's plus-size apparel market.
- Buyers
- FullBeauty Brands
- Targets
- ELOQUII Inc.
- Sellers
- Walmart
- Industry
- E-Commerce
- Location
- New York, United States
- Transaction Type
- Buyout
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