e.l.f. Beauty to Acquire Naturium for $355 Million

Better Being Acquires Natur Energi to Expand Denmark Health and Wellness Market

April 10, 2026

Consumer Products

Better Being acquired Natur Energi, the exclusive distributor of Solaray in Denmark, to strengthen its health and wellbeing market presence. The deal was completed on April 9, 2026, with Natur Energi continuing to operate as the primary sales and distribution partner in Denmark under closer integration with Better Being.

Natura Acquires Stake by Advent International (8%–10% Minority Investment)

March 31, 2026

Consumer Products

Brazilian cosmetics company Natura announced a governance overhaul and a minority investment from Advent International. Advent will acquire an 8%–10% stake by purchasing shares over time (expected over up to six months) and will have the right to appoint two board members once the stake is reached.

e.l.f. Beauty Acquires rhode for $1 Billion

May 30, 2025

Consumer Products

e.l.f. Beauty (e.l.f. Beauty, Inc.) signed a definitive agreement to acquire rhode, the multi-category lifestyle beauty brand founded by Hailey Bieber, in a $1 billion deal. The transaction includes $800 million at closing (cash and stock) plus up to $200 million in potential earnout consideration, and is expected to close in the second quarter of fiscal 2026.

AURELIUS Acquires The Body Shop from Natura &Co

November 14, 2023

Consumer Products

AURELIUS has agreed to acquire The Body Shop International Limited from Natura &Co for a purchase price valuing the business at £207 million (including a £90m earn-out). The acquisition, expected to close in December 2023, will see AURELIUS work with The Body Shop management to drive operational improvements and re-energise the global beauty and personal care brand.

e.l.f. Beauty Acquires W3LL PEOPLE for $27 Million

February 24, 2020

Consumer Products

e.l.f. Beauty has acquired clean-beauty brand W3LL PEOPLE for $27 million in an all-cash transaction. e.l.f. said it will leverage its marketing, retail relationships and operational capabilities to grow the W3LL PEOPLE brand, which is expected to contribute roughly $7 million in net sales and $0.01 to adjusted EPS in fiscal 2021.

L'Occitane Group Acquires ELEMIS for $900 Million

January 13, 2019

Consumer Products

L'Occitane International S.A. agreed to acquire British luxury skincare brand ELEMIS from Steiner Leisure Limited (a portfolio company of L Catterton) for $900 million in cash. The acquisition expands L'OCCITANE's premium beauty portfolio and is expected to accelerate ELEMIS' global growth across digital, retail, spa and other channels.