e.l.f. Beauty Acquires rhode for $1 Billion

May 30, 2025

e.l.f. Beauty (e.l.f. Beauty, Inc.) signed a definitive agreement to acquire rhode, the multi-category lifestyle beauty brand founded by Hailey Bieber, in a $1 billion deal. The transaction includes $800 million at closing (cash and stock) plus up to $200 million in potential earnout consideration, and is expected to close in the second quarter of fiscal 2026.

Buyers
e.l.f. Beauty (e.l.f. Beauty, Inc.)
Targets
rhode
Location
California, United States
Transaction Type
Buyout

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