Yellow Wood Partners Acquires Elida Beauty from Unilever

Yellow Wood's Suave Brands and Elida Beauty Merge to Form Evermark

January 20, 2026

Consumer Products

Yellow Wood Partners has combined two of its portfolio companies, Suave Brands Company and Elida Beauty, in a merger that creates Evermark, a global personal care platform representing about $1.9 billion in annual retail sales. Ares Credit funds led a $1.6 billion debt financing to support the transaction; leadership will be led by Daniel Alter as CEO with Alfie Vivian as President, Europe.

Unilever Acquires Personal Care Brand Wild

April 1, 2025

Consumer Products

Unilever has acquired Wild, a UK-founded digitally native personal care brand known for refillable, plant-based deodorants, lip balms and bodycare products. The acquisition — terms undisclosed — is intended to strengthen Unilever's premium and sustainable personal care portfolio and accelerate Wild's growth across DTC, retail and international markets.

Yellow Wood Partners Acquires Suave North American Beauty & Personal Care Brands from Unilever

February 14, 2023

Consumer Products

Yellow Wood Partners has completed the acquisition of the Suave beauty and personal care brand in North America from Unilever and formed a new stand‑alone Suave Brands Company to house the business. The deal, announced in February and completed in May 2023, names Daniel Alter as CEO and positions the platform to pursue additional beauty and personal care brand acquisitions.

Lynx Equity Acquires Yellowhead Wood Products Inc.

August 24, 2021

Manufacturing

Toronto-based private equity firm Lynx Equity Limited has acquired Yellowhead Wood Products Inc., a 30-year-old secondary wood remanufacturer headquartered in Edson, Alberta. The acquisition expands Lynx's wood re-manufacturing platform (joining Winfield Wood and Lath) and was supported by $3.5 million in acquisition financing from BDC Capital; the sellers were the shareholders of Yellowhead and the sell-side process was led by MNP Corporate Finance.

Unilever Acquires Paula's Choice from TA Associates

June 14, 2021

Consumer Products

Unilever has signed a definitive agreement to acquire Paula's Choice, a leading digital-first skin care brand, from private equity owners TA Associates and Bertram Capital. The transaction, expected to close in Q3 2021 for undisclosed terms, brings Paula's Choice into Unilever's Prestige portfolio to expand its digital DTC capabilities and prestige skin care offering.

Yellow Wood Partners Acquires Scholl Brand from Reckitt Benckiser

February 24, 2021

Consumer Products

Yellow Wood Partners has acquired the Scholl footcare brand (operations outside the Americas) from Reckitt Benckiser, reuniting it with Yellow Wood’s Dr. Scholl's business in the Americas to create a global footcare platform. The deal, which includes brands such as Amopé, Krack and Eulactol, creates a combined business with retail sales exceeding $700 million and aims to accelerate geographic expansion, product innovation and e-commerce growth.