Yellow Wood Partners Acquires Scholl Brand from Reckitt Benckiser
February 24, 2021
Yellow Wood Partners has acquired the Scholl footcare brand (operations outside the Americas) from Reckitt Benckiser, reuniting it with Yellow Wood’s Dr. Scholl's business in the Americas to create a global footcare platform. The deal, which includes brands such as Amopé, Krack and Eulactol, creates a combined business with retail sales exceeding $700 million and aims to accelerate geographic expansion, product innovation and e-commerce growth.
- Buyers
- Yellow Wood Partners LLC
- Targets
- Scholl (footcare brand; operations outside the Americas)
- Sellers
- Reckitt Benckiser Group plc
- Platforms
- Scholl's Wellness Company (Dr. Scholl's)
- Industry
- Consumer Products
- Location
- United Kingdom
- Transaction Type
- Addon
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