Unilever Acquires Personal Care Brand Wild
April 1, 2025
Unilever has acquired Wild, a UK-founded digitally native personal care brand known for refillable, plant-based deodorants, lip balms and bodycare products. The acquisition — terms undisclosed — is intended to strengthen Unilever's premium and sustainable personal care portfolio and accelerate Wild's growth across DTC, retail and international markets.
- Buyers
- Unilever
- Targets
- Wild
- Industry
- Consumer Products
- Location
- England, United Kingdom
- Transaction Type
- Buyout
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