Yellow Wood's Suave Brands and Elida Beauty Merge to Form Evermark
January 20, 2026
Yellow Wood Partners has combined two of its portfolio companies, Suave Brands Company and Elida Beauty, in a merger that creates Evermark, a global personal care platform representing about $1.9 billion in annual retail sales. Ares Credit funds led a $1.6 billion debt financing to support the transaction; leadership will be led by Daniel Alter as CEO with Alfie Vivian as President, Europe.
- Targets
- Suave Brands Company, Elida Beauty
- Platforms
- Evermark, LLC
- Industry
- Consumer Products
- Location
- New York, United States
- Transaction Type
- Addon
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