Tracked deals
5
5 tracked deals across 2021-2024.
Operating Company
Consumer
GSM Outdoors
Irving, Texas, United States
GSM Outdoors (Good Sportsman Marketing, L.L.C.) is a manufacturer and marketer of consumer outdoor, hunting, and shooting sports products with a multi-brand portfolio and distribution/e-commerce capabilities.
- Focus Areas
- Hunting & Archery Equipment, Outdoor Accessories, Sporting Goods Brands
- Website
- gsmoutdoors.com
Recent pace
0
0 tracked deals announced in the last 12 months.
Deal mix
Addon
4 addon · 1 buyout
GSM Outdoors Acquisition Volume by Year
Last 3 years
Supporting Data
Recent Transactions
-
- Buyer
- Good Sportsman Marketing Outdoors (GSM Outdoors), Gridiron Capital
- Target
- Dobyns Rods
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Addon
Good Sportsman Marketing Outdoors (GSM Outdoors), a Gridiron Capital portfolio company, has acquired Dobyns Rods. The deal expands GSM's fishing platform—its 11th fishing brand and the third fishing rod business—adding Dobyns' lineup of freshwater rods and the legacy of founder Gary Dobyns to GSM's product suite.
-
- Buyer
- Good Sportsman Marketing Outdoors (GSM Outdoors), Gridiron Capital, LLC
- Target
- Bill Lewis Outdoors
- Seller
- Lewis family
- Industry
- Consumer Products
- Location
- Louisiana, United States
- Type
- Addon
Gridiron Capital-backed Good Sportsman Marketing Outdoors (GSM Outdoors) has acquired Bill Lewis Outdoors, the family-owned maker of the iconic Rat-L-Trap hard bait. The deal is an add-on for GSM that expands its fishing product suite and strengthens its position in the outdoor and fishing categories.
-
October 26, 2021
- Buyer
- GSM Outdoors (GSM, Inc.), Gridiron Capital, LLC
- Target
- Gary Yamamoto Custom Baits
- Seller
- Gary Yamamoto Custom Baits, Gary Yamamoto
- Industry
- Consumer Products
- Location
- Arizona, United States
- Type
- Addon
GSM Outdoors, a portfolio company of Gridiron Capital, has acquired Gary Yamamoto Custom Baits, the maker of the iconic "Senko" soft-plastic fishing bait. The deal marks GSM Outdoors' entry into the fishing category as an add-on to expand its outdoor products portfolio and leverage GSM's marketing and product-development capabilities to grow the brand.
-
April 16, 2021
- Buyer
- GSM Outdoors (Good Sportsman Marketing Outdoors), Gridiron Capital, LLC
- Target
- Plano Synergy's hunting and archery brands (Wildgame Innovations; Ameristep; Tenzing; Zink; Halo Optics; Flextone; Avian X; Evolved; Barnett; Zero Trace)
- Seller
- Pure Fishing, Inc., Plano Synergy Holdings Inc.
- Industry
- Consumer Products
- Location
- Illinois, United States
- Type
- Addon
Gridiron Capital portfolio company Good Sportsman Marketing Outdoors (GSM Outdoors) has acquired the hunting accessories and archery brands formerly owned by Plano Synergy from Pure Fishing. The deal adds ten well-known hunting and archery brands (including Wildgame Innovations, Ameristep, Tenzing and Barnett) to GSM Outdoors' consumer products portfolio as an add-on to support product and channel expansion; terms were not disclosed.
-
February 16, 2021
- Buyer
- GSM Outdoors
- Target
- TRUGLO, Inc.
- Industry
- Consumer Products
- Location
- Texas, United States
- Type
- Buyout
GSM Outdoors has acquired TRUGLO, Inc., a Richardson, Texas-based maker of aiming devices and archery accessories. Brown Gibbons Lang & Company served as exclusive financial advisor to TRUGLO; financial terms were not disclosed. The acquisition expands GSM Outdoors' branded product portfolio and eCommerce capabilities in the recreational shooting and archery markets.
Related Acquisition Pages
Selling a company? Get in front of buyers like GSM Outdoors
Turn tracked acquisition activity into an outreach-ready buyer list.