Private Equity Firm Consumer

Meaningful Partners

El Segundo, California, United States

Investor/operator-led lower middle-market private equity firm focused exclusively on consumer businesses. Meaningful Partners invests between $20 million and $100+ million across the consumer value chain, partnering with founders and management teams to accelerate growth and profitability through category-level operational expertise.

Focus Areas
Consumer value chain investments, Multi-unit food and services, Food & beverage brands, ingredients and supply chain

Tracked deals

7

7 tracked deals across 2021-2024.

Recent pace

0

0 tracked deals announced in the last 12 months.

Deal mix

Growth capital

5 growth capital · 1 addon · 1 buyout

Meaningful Partners Acquisition Volume by Year

Last 3 years

Acquisition volume by year Annual acquisition counts for the last 3 years for Meaningful Partners. 2 2021 2 2022 3 2024

Supporting Data

Recent Transactions

  • Buyer
    Meaningful Partners, LLC
    Target
    Fitness Ventures, LLC
    Type
    Buyout

    Meaningful Partners, a Los Angeles- and Austin-based private investment firm, has closed its acquisition of Fitness Ventures, LLC, the second-largest Crunch Fitness franchisee that operates 47 locations across 25 states. The investment (debt financed by Ares Management’s Credit Group) will support Fitness Ventures’ de novo and M&A growth strategy to scale its multi-location Crunch Fitness operations.

  • Buyer
    Meaningful Partners LLC
    Target
    Allies of Skin
    Location
    Berlin, Germany

    Meaningful Partners LLC has closed a strategic growth investment in Allies of Skin, the science-led skincare brand founded by Nicolas Travis. The capital will fund Allies of Skin’s U.S. expansion across digital and retail channels, product R&D, marketing, and the build-out of a U.S.-based team.

  • Buyer
    Meaningful Partners LLC, White Road Investments, InvestEco Capital Corp
    Target
    M2 Ingredients, Om Mushroom Superfood
    Industry
    Food & Beverage

    Meaningful Partners led a strategic growth investment in M2 Ingredients and its consumer brand Om Mushroom Superfood, joined by existing investors White Road Investments and InvestEco. The capital will be used to accelerate distribution and marketing of the Om brand and scale manufacturing capacity via a new 155,000 sq. ft. organic mushroom growing facility in California; terms were not disclosed.

  • Buyer
    Focus Impact Partners, LLC, Meaningful Partners LLC
    Target
    Skiptown

    Focus Impact Partners, LLC and Meaningful Partners LLC made a strategic growth investment in Skiptown to fund expansion and new location openings. The investment includes a board appointment of Steve King and will support Skiptown’s multi-unit scaling of its pet services and experiential venues; terms were not disclosed.

  • Buyer
    Suja Life, Paine Schwartz Partners, Meaningful Partners
    Target
    Vive Organic
    Industry
    Food & Beverage
    Type
    Addon

    Suja Life, a Paine Schwartz Partners portfolio company, has acquired Vive Organic, a Venice, California-based wellness juice shots brand. The acquisition expands Suja's functional beverage portfolio and aims to accelerate distribution, marketing, and product innovation for both brands; financial terms were not disclosed.

  • Buyer
    Meaningful Partners LLC
    Target
    Active Apparel Group
    Industry
    Manufacturing
    Location
    Queensland, Australia

    Meaningful Partners LLC completed a strategic growth investment in Active Apparel Group (AAG), a Brisbane-based, socially-responsible manufacturer of activewear and swimwear. The capital will be used to accelerate AAG’s growth, expand its presence in existing and new markets, and support the company’s end-to-end development and manufacturing capabilities.

  • Buyer
    Nexus Capital Management LP, Meaningful Partners LLC
    Target
    Sugarbear Vitamin Care

    Sugarbear Vitamin Care, a Fort Lauderdale-based vegan beauty and wellness brand known for its gummy hair vitamins, received a strategic growth investment from an investor group led by Nexus Capital Management LP and Meaningful Partners LLC. The capital will support product-line expansion (beyond gummies) and accelerate domestic and international growth while the investors bring operational and consumer-focused experience to scale the business.

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