Operating Company Software

Mediaocean

New York, New York, United States

Mediaocean is an omnichannel advertising technology platform/system of record for media management, enabling agencies and brands to plan, buy, serve/deliver, and measure advertising, including payments/reconciliation, using AI and automation. The company also owns and operates ad-tech businesses such as Prisma, Innovid, and Protected by Mediaocean.

Focus Areas
AdTech, Marketing Technology, Ad Serving

Tracked deals

4

4 tracked deals across 2020-2022.

Recent pace

0

0 tracked deals announced in the last 12 months.

Deal mix

Buyout

4 buyout

Mediaocean Acquisition Volume by Year

Last 3 years

Acquisition volume by year Annual acquisition counts for the last 3 years for Mediaocean. 1 2020 1 2021 2 2022

Supporting Data

Recent Transactions

  • Mediaocean Acquires Imposium
    August 17, 2022
    Buyer
    Mediaocean
    Target
    Imposium
    Industry
    Media & Entertainment
    Location
    Nova Scotia, Canada
    Type
    Buyout

    Mediaocean has acquired Imposium to integrate the startup’s real-time, data-driven video rendering and personalization technology into Mediaocean’s Flashtalking/Lightning Renderer stack. The deal is intended to boost Mediaocean’s CTV and digital video creative personalization capabilities and make scalable, personalized video production available to linear TV advertisers, brands and agencies.

  • Mediaocean Acquires Drishyam AI
    June 7, 2022
    Buyer
    Mediaocean
    Target
    Drishyam AI
    Industry
    AI & Machine Learning
    Location
    United States
    Type
    Buyout

    Mediaocean acquired Drishyam AI to integrate the startup’s AI- and NLP-driven image-recognition and creative auto-optimization capabilities into its Flashtalking by Mediaocean offering. The acquisition brings Drishyam’s team and technology into Mediaocean to accelerate automated content classification, product identification and ad creative optimization across channels.

  • Mediaocean Acquires Flashtalking
    July 13, 2021
    Buyer
    Mediaocean
    Target
    Flashtalking
    Industry
    Cloud & SaaS
    Location
    New York, United States
    Type
    Buyout

    Mediaocean has entered into a definitive agreement to acquire Flashtalking, combining Mediaocean's omnichannel media platform with Flashtalking's independent ad serving, creative personalization, identity management, and verification capabilities. The deal is intended to create a more comprehensive ad-tech offering for brands and agencies, delivering unified planning, measurement, and optimization across traditional media, open web, closed ecosystems, and connected TV.

  • Mediaocean Acquires 4C Insights
    July 13, 2020
    Buyer
    Mediaocean
    Target
    4C Insights Inc.
    Industry
    Marketing & Advertising
    Location
    Illinois, United States
    Type
    Buyout

    Mediaocean entered into a definitive agreement to acquire 4C Insights, a Chicago-based marketing technology and data science company, to integrate 4C's intelligence and Scope CEP into Mediaocean's system of record for omnichannel advertising. The transaction (terms undisclosed) is intended to add cross-channel intelligence and optimization to Mediaocean's end-to-end media management platform and was expected to close in July 2020.

Related Acquisition Pages

AI & Machine Learning Buyers & Acquisitions 1 tracked deal by Mediaocean. Cloud & SaaS Buyers & Acquisitions 1 tracked deal by Mediaocean. Marketing & Advertising Buyers & Acquisitions 1 tracked deal by Mediaocean. Media & Entertainment Buyers & Acquisitions 1 tracked deal by Mediaocean. Acquisitions in Illinois 1 tracked deal by Mediaocean. Acquisitions in New York 1 tracked deal by Mediaocean.

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