Tracked deals
5
5 tracked deals across 2023-2026.
Operating Company
Business Services
OneMagnify
Detroit, Michigan, United States
OneMagnify helps transformational brands turn insight into action across data, analytics, AI, and design—building solutions that connect strategy to measurable outcomes, including performance marketing and customer intelligence.
- Focus Areas
- Data & analytics, Artificial intelligence (AI), Marketing analytics
- Website
- www.onemagnify.com
Recent pace
1
1 tracked deal announced in the last 12 months.
Deal mix
Addon
3 addon · 2 buyout
OneMagnify Acquisition Volume by Year
Last 3 years
Actual
Full-year estimate
Supporting Data
Recent Transactions
-
- Buyer
- OneMagnify, Crestview Partners
- Target
- Optimal's Performance Marketing business
- Seller
- Optimal
- Industry
- Marketing & Advertising
- Location
- Michigan, United States
- Type
- Addon
OneMagnify, backed by private equity firm Crestview Partners, acquired Optimal’s Performance Marketing business. The deal integrates Optimal’s performance media expertise and proprietary audience data into OneMagnify’s AI-enabled marketing platform and analytics to expand paid media capabilities across programmatic, CTV, paid search, paid social, and marketplace advertising. Financial terms were not disclosed.
-
October 23, 2024
- Buyer
- OneMagnify
- Target
- Guidance
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
OneMagnify, a marketing and technology solutions firm backed by Crestview Partners, acquired Guidance, a long-standing eCommerce agency focused on building and optimizing online retail platforms. The deal—announced February 19, 2025—combines OneMagnify’s AI-driven analytics and customer engagement capabilities with Guidance’s experience in strategy, design, and technology for enterprise commerce platforms.
-
October 23, 2024
- Buyer
- OneMagnify, Crestview Partners
- Target
- Emodo
- Industry
- Marketing & Advertising
- Location
- California, United States
- Type
- Buyout
OneMagnify, a Detroit-based data science-driven marketing solutions provider backed by Crestview Partners, has acquired Emodo, an AI-powered, CTV-first programmatic advertising marketplace. The deal brings Emodo's dynamic creative, advanced audience targeting, and AI-driven CTV capabilities into OneMagnify's suite while allowing Emodo to operate as a separate company.
-
May 18, 2023
- Buyer
- OneMagnify, Crestview Partners
- Target
- Splash Analytics
- Industry
- Data & Analytics
- Location
- Kentucky, United States
- Type
- Addon
OneMagnify, a Crestview Partners–backed marketing and data solutions provider, has acquired Splash Analytics, a Louisville-based analytics and predictive modeling firm. The deal (financial terms not disclosed) expands OneMagnify's data science and predictive analytics capabilities as an add-on to its platform.
-
- Buyer
- OneMagnify, Crestview Partners
- Target
- RXA
- Industry
- Data & Analytics
- Location
- Michigan, United States
- Type
- Addon
OneMagnify, a Crestview Partners-backed marketing and data solutions provider, has acquired RXA, an Ann Arbor-based data analytics and AI firm. The add-on acquisition is intended to expand OneMagnify's data science, analytics and AI capabilities and integrate RXA's team into OneMagnify's analytics and marketing offerings; financial terms were not disclosed.
Related Acquisition Pages
Marketing & Advertising Buyers & Acquisitions
3 tracked deals by OneMagnify.
Data & Analytics Buyers & Acquisitions
2 tracked deals by OneMagnify.
Acquisitions in California
2 tracked deals by OneMagnify.
Acquisitions in Michigan
2 tracked deals by OneMagnify.
Acquisitions in Kentucky
1 tracked deal by OneMagnify.
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