Operating Company Software

Optimove

New York, NY, United States

Optimove provides Positionless Marketing, an AI-driven marketing and customer data platform that helps marketing teams discover customer insights, generate channel-ready creative, and automate self-optimizing multichannel campaign journeys for personalization and optimization.

Focus Areas
MarTech, CRM, Customer Data Platform (CDP)
Website
optimove.com

Tracked deals

3

3 tracked deals across 2022-2026.

Recent pace

1

1 tracked deal announced in the last 12 months.

Deal mix

Buyout

3 buyout

Optimove Acquisition Volume by Year

Last 2 years

Acquisition volume by year Annual acquisition counts for the last 2 years for Optimove. 2 2022 ~1 est. 1 2026
Actual Full-year estimate

Supporting Data

Recent Transactions

  • Optimove Acquires Smartico
    April 7, 2026
    Buyer
    Optimove
    Target
    Smartico
    Industry
    Cybersecurity
    Location
    Bulgaria
    Type
    Buyout

    Optimove, an iGaming player engagement solutions provider, has signed a deal to acquire CRM specialist Smartico. The companies plan to retain a degree of independence post-close, operating as fully independent businesses with their own brands, teams, and roadmaps, and the transaction is expected to be completed within a few weeks.

  • Optimove Acquires Graphyte and Earlier Acquired Kumulos to Bolster Personalization and Mobile Capabilities
    July 13, 2022
    Buyer
    Optimove
    Target
    Graphyte, Kumulos
    Industry
    Cloud & SaaS
    Location
    United Kingdom
    Type
    Buyout

    Optimove, a CRM marketing and CDP provider, acquired London-based Graphyte — a real-time cloud personalization platform — and earlier purchased mobile messaging provider Kumulos to expand its real-time personalization and native mobile capabilities. The deals (combined purchase price undisclosed) strengthen Optimove's multichannel CRM platform by adding on-site recommendations and enhanced mobile messaging to enable deeper 1-to-1 personalization across web, email and mobile.

  • Optimove Acquires Kumulos to Add Native Mobile Messaging Capabilities
    March 29, 2022
    Buyer
    Optimove
    Target
    Kumulos
    Industry
    Cloud & SaaS
    Location
    Scotland, United Kingdom
    Type
    Buyout

    Optimove has acquired Kumulos, a Dundee, Scotland-based provider of a personalized mobile messaging platform, to add native mobile push, in-app messaging, and mobile engagement capabilities to its AI-driven CRM marketing platform. The acquisition closed in March 2022; Kumulos co-founders Bob Lawson and Mark Petrie joined Optimove's mobile leadership and engineering teams, and Optimove said it will invest in Scottish R&D locations to support development.

Related Acquisition Pages

Cloud & SaaS Buyers & Acquisitions 2 tracked deals by Optimove. Cybersecurity Buyers & Acquisitions 1 tracked deal by Optimove.

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