Operating Company Consumer

Razor Group

Berlin, Berlin, Germany

Razor Group acquires and scales profitable Amazon FBA businesses and other online marketplace sellers, leveraging technology and data to grow consumer brands.

Focus Areas
Amazon FBA / marketplace brands, e-commerce brand aggregator, online marketplace sellers

Tracked deals

4

4 tracked deals across 2021-2025.

Recent pace

0

0 tracked deals announced in the last 12 months.

Deal mix

Addon

2 addon · 2 buyout

Razor Group Acquisition Volume by Year

Last 4 years

Acquisition volume by year Annual acquisition counts for the last 4 years for Razor Group. 1 2021 1 2022 1 2024 1 2025

Supporting Data

Recent Transactions

  • Razor Group and Infinite Commerce Merge to Create Leading FBA Aggregator
    August 28, 2025
    Buyer
    Whele, LLC (Razor Group), Infinite Commerce
    Target
    Infinite Commerce
    Industry
    Consumer Products
    Location
    Washington, United States
    Type
    Buyout

    Whele, LLC (Razor Group) and Infinite Commerce announced a merger to form a combined Razor-branded company headquartered in Berlin and Boston, creating a global consolidator of Amazon FBA and e-commerce marketplace brands. The combined business will integrate technology and operational capabilities, with Infinite CEO Steve Neufer serving as Executive Chairman and the merged company targeting improved profitability and further M&A-led growth.

  • Razor Group Acquires Perch
    March 4, 2024
    Buyer
    Razor Group
    Target
    Perch
    Industry
    E-Commerce
    Location
    Massachusetts, United States
    Type
    Addon

    Razor Group has acquired Perch, a leading US Amazon aggregator, and announced a Series D financing round led by Presight Capital. The deal consolidates scale across the combined portfolio (roughly 40,000 products across 30+ channels) and aims to accelerate Razor's technology-driven automation and path to $1 billion in revenue.

  • L Catterton Leads $70M Investment in Razor Group; Razor Group Acquires VALOREO
    December 22, 2022
    Buyer
    L Catterton, Razor Group
    Target
    VALOREO
    Industry
    E-Commerce
    Location
    Mexico City, Mexico
    Type
    Addon

    L Catterton's Latin America fund led a $70 million financing round in Razor Group to support Razor’s global roll-up strategy. As part of its international expansion, Razor Group acquired VALOREO, a Latin America-focused e-commerce holding with operations across Mexico, Brazil and Colombia.

  • Perch Acquires Web Deals Direct
    July 13, 2021
    Buyer
    Perch (Whele, Inc. dba Perch)
    Target
    Web Deals Direct LLC
    Seller
    Founders/owners of Web Deals Direct (including CEO Adam Feinberg; other founders referenced as Rich and Lisa)
    Industry
    Consumer Products
    Location
    North Carolina, United States
    Type
    Buyout

    Perch, a Boston-based technology-driven commerce company, has acquired Web Deals Direct, one of the largest Amazon FBA sellers, which generated over $80 million in revenue. The deal includes a 230,000 sq. ft. warehouse in Corona, California, and expands Perch's portfolio and fulfillment capabilities for its growing D2C and Amazon brand platform.

Related Acquisition Pages

Consumer Products Buyers & Acquisitions 2 tracked deals by Razor Group. E-Commerce Buyers & Acquisitions 2 tracked deals by Razor Group. Acquisitions in Massachusetts 1 tracked deal by Razor Group. Acquisitions in North Carolina 1 tracked deal by Razor Group. Acquisitions in Washington 1 tracked deal by Razor Group.

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