Operating Company Software

Simpli.fi

Fort Worth, Texas, United States

Simpli.fi provides marketing technologies, solutions, and workflow automation for advertisers and agencies. The platform unites data, automation, and intelligence to power highly targeted, high-volume omnichannel campaigns across CTV, native, mobile, display, and social—delivering transparent performance with local precision at national scale.

Focus Areas
Adtech / Programmatic Advertising, Marketing Workflow Automation, Agency Management Software
Website
simpli.fi

Tracked deals

3

3 tracked deals across 2021-2023.

Recent pace

0

0 tracked deals announced in the last 12 months.

Deal mix

Buyout

3 buyout

Simpli.fi Acquisition Volume by Year

Last 3 years

Acquisition volume by year Annual acquisition counts for the last 3 years for Simpli.fi. 1 2021 1 2022 1 2023

Supporting Data

Recent Transactions

  • Simpli.fi Acquires Bidtellect
    March 13, 2023
    Buyer
    Simpli.fi
    Target
    Bidtellect
    Industry
    Marketing & Advertising
    Location
    United States
    Type
    Buyout

    Simpli.fi has completed its acquisition of Bidtellect, a contextual and native demand-side platform, combining Bidtellect’s contextual/native advertising capabilities with Simpli.fi’s programmatic CTV, mobile, and display solutions to create a unified omnichannel advertising platform. The deal strengthens Simpli.fi’s product capabilities for agencies, brands, and media companies; Simpli.fi is backed by private equity firms Blackstone and GTCR.

  • Simpli.fi Acquires CoreMedia Systems
    January 25, 2022
    Buyer
    Simpli.fi
    Target
    CoreMedia Systems
    Industry
    Software
    Location
    New Jersey, United States
    Type
    Buyout

    Simpli.fi, a programmatic advertising and agency management software provider, has acquired CoreMedia Systems, a performance media management and analytics software vendor. The acquisition deepens integration to enable unified buying and attribution across linear TV, CTV and other programmatic channels and expands Simpli.fi's omnichannel capabilities.

  • Simpli.fi Acquires The Advantage Software Company
    January 19, 2021
    Buyer
    Simpli.fi, GTCR
    Target
    The Advantage Software Company, LLC
    Seller
    Carousel Capital
    Industry
    Software
    Location
    North Carolina, United States
    Type
    Buyout

    Simpli.fi, a Fort Worth-based programmatic advertising platform (backed by GTCR), has acquired The Advantage Software Company, a Mooresville-based agency ERP and media-management software provider. The deal (a majority exit by Carousel Capital) combines omni-channel programmatic capabilities with agency accounting, project and media management to serve over 1,000 agencies and create an integrated workflow across media planning, buying, tracking and reconciliation.

Related Acquisition Pages

Software Buyers & Acquisitions 2 tracked deals by Simpli.fi. Marketing & Advertising Buyers & Acquisitions 1 tracked deal by Simpli.fi. Acquisitions in New Jersey 1 tracked deal by Simpli.fi. Acquisitions in North Carolina 1 tracked deal by Simpli.fi.

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