Operating Company Software

Sitecore

Manchester, New Hampshire, United States

Sitecore creates digital experiences so powerful they connect the world. Its agentic experience platform helps marketers reach, engage, and serve customers with tailored journeys using AI for personalization at scale.

Focus Areas
Digital experience platform, Customer experience management (agentic experience), Content management
Website
sitecore.com

Tracked deals

3

3 tracked deals across 2019-2026.

Recent pace

1

1 tracked deal announced in the last 12 months.

Deal mix

Buyout

2 buyout · 1 addon

Sitecore Acquisition Volume by Year

Last 3 years

Acquisition volume by year Annual acquisition counts for the last 3 years for Sitecore. 1 2019 1 2021 ~1 est. 1 2026
Actual Full-year estimate

Supporting Data

Recent Transactions

  • Sitecore Acquires AI Search Optimization Platform Scrunch
    June 9, 2026
    Buyer
    Sitecore
    Target
    Scrunch
    Industry
    Cloud & SaaS
    Location
    Queensland, Australia
    Type
    Buyout

    Sitecore announced it has acquired Scrunch, an AI customer experience platform that helps brands understand and improve how they appear in AI-powered search results. Scrunch’s Agent Experience Platform formats brand content for LLMs so brands can influence AI-generated answers and improve measurable performance. Financial terms were not disclosed.

  • Sitecore Acquires Reflektion
    September 2, 2021
    Buyer
    Sitecore
    Target
    Reflektion
    Industry
    Cloud & SaaS
    Location
    California, United States
    Type
    Buyout

    Sitecore has completed the acquisition of Reflektion, an AI-powered digital search and personalization platform trusted by retailers such as Tumi, Rite Aid, and Levi's. The deal strengthens Sitecore's composable digital experience platform and accelerates its SaaS transformation by adding real-time, AI-driven search and personalization capabilities to improve conversion and customer satisfaction.

  • Sitecore Acquires Stylelabs
    April 4, 2019
    Buyer
    Sitecore, EQT
    Target
    Stylelabs
    Industry
    Software
    Location
    Belgium
    Type
    Addon

    Sitecore, an EQT-backed digital experience platform, acquired Brussels-based Stylelabs as an add-on to expand its Content Hub capabilities (digital asset management, marketing resource management, and product information management). The acquisition integrates Stylelabs’ marketing content lifecycle tools into Sitecore’s Experience Cloud to strengthen personalization and accelerate product and recurring revenue growth.

Related Acquisition Pages

Cloud & SaaS Buyers & Acquisitions 2 tracked deals by Sitecore. Software Buyers & Acquisitions 1 tracked deal by Sitecore. Acquisitions in California 1 tracked deal by Sitecore.

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