Sitecore Acquires AI Search Optimization Platform Scrunch

Xtremepush Acquires Scrimmage

January 6, 2026

Software

Xtremepush has acquired US-based loyalty platform Scrimmage to accelerate the launch of its XP Loyalty product and bring advanced gamification and real-time personalization into its CRM stack. The deal brings Scrimmage’s technology and founder Dan Taren into Xtremepush’s team to strengthen operator-facing loyalty capabilities and improve player engagement and retention.

Zendesk Acquires Unleash

December 18, 2025

AI & Machine Learning

Zendesk has acquired Unleash, an AI-powered enterprise search platform, to strengthen its employee service and knowledge capabilities by adding generative AI search, permission-based retrieval, and deep channel integrations. The acquisition embeds Unleash’s connectors and native AI agents into Zendesk’s platform to accelerate time-to-value for internal support while preserving enterprise-grade security and data permissions.

Webflow Acquires Intellimize

April 19, 2024

Cloud & SaaS

Webflow has acquired Intellimize, an AI-driven website personalization and conversion optimization SaaS, to integrate personalization capabilities into Webflow's Website Experience Platform (WXP). Intellimize CEO Guy Yalif and a majority of the Intellimize team will join Webflow; the companies did not disclose financial terms (TechCrunch reported the deal was eight-figures). Intellimize's features will be integrated into Webflow over the coming months and existing Intellimize customers can continue to use the product.

Sitecore Acquires Reflektion

September 2, 2021

Cloud & SaaS

Sitecore has completed the acquisition of Reflektion, an AI-powered digital search and personalization platform trusted by retailers such as Tumi, Rite Aid, and Levi's. The deal strengthens Sitecore's composable digital experience platform and accelerates its SaaS transformation by adding real-time, AI-driven search and personalization capabilities to improve conversion and customer satisfaction.

ZoomInfo Acquires Conversation-Intelligence Leader Chorus.ai

July 13, 2021

AI & Machine Learning

ZoomInfo agreed to acquire Chorus.ai for approximately $575 million in an all-cash transaction, adding conversation intelligence and AI-driven call analysis to its go-to-market platform. The acquisition expands ZoomInfo's capabilities across the sales funnel by integrating Chorus's ML/NLP conversation insights into ZoomInfo's data, engagement, and workflow products.

Qlik Acquires CrunchBot and Crunch Data

January 22, 2019

AI & Machine Learning

Qlik has acquired the CrunchBot AI analytics bot and the team from Crunch Data to expand conversational analytics and augmented intelligence within Qlik Sense and collaboration platforms. The purchase brings CrunchBot's natural-language query and NLG capabilities plus Crunch Data's AI/solution development specialists into Qlik's product and customer-success organization to drive analytics adoption and data literacy.