Xtremepush Acquires Scrimmage
January 6, 2026
Xtremepush has acquired US-based loyalty platform Scrimmage to accelerate the launch of its XP Loyalty product and bring advanced gamification and real-time personalization into its CRM stack. The deal brings Scrimmage’s technology and founder Dan Taren into Xtremepush’s team to strengthen operator-facing loyalty capabilities and improve player engagement and retention.
- Buyers
- Xtremepush
- Targets
- Scrimmage
- Industry
- Software
- Location
- Delaware, United States
- Transaction Type
- Buyout
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