Operating Company Software

SugarAI

San Francisco, California, United States

Formerly known as SugarCRM, SugarCRM Inc., sugarai.com

AI-powered CRM for sales, marketing, and service—positioned as the next-generation CRM brand.

Focus Areas
CRM (customer relationship management), Sales automation, Marketing automation
Website
sugarai.com

Tracked deals

5

5 tracked deals across 2019-2024.

Recent pace

0

0 tracked deals announced in the last 12 months.

Deal mix

Buyout

4 buyout · 1 divestiture

SugarAI Acquisition Volume by Year

Last 3 years

Acquisition volume by year Annual acquisition counts for the last 3 years for SugarAI. 2 2019 2 2020 1 2024

Supporting Data

Recent Transactions

  • Buyer
    SugarCRM
    Target
    sales-i
    Industry
    Cloud & SaaS
    Location
    West Midlands, United Kingdom
    Type
    Buyout

    SugarCRM has acquired sales-i, a revenue intelligence provider that integrates ERP and CRM data to deliver AI-powered sales insights; terms were not disclosed. The deal—announced after nearly a year of partnership—adds sales-i's revenue intelligence and AI capabilities to SugarCRM's sales automation platform and creates a combined company with global reach and enhanced account-management capabilities.

  • Buyer
    SugarCRM
    Target
    Loaded Technologies
    Industry
    IT Services
    Location
    New South Wales, Australia
    Type
    Buyout

    SugarCRM acquired Loaded Technologies, a Sydney-based CRM strategy and cloud implementation services provider, to strengthen its implementation and consulting capabilities in Australia and the broader Asia-Pacific region. The deal brings Loaded's Sugar implementation expertise into SugarCRM as the vendor seeks to accelerate time-to-value for mid-market customers and address growing demand for cloud-based customer experience solutions in APAC.

  • November 5, 2020
    Buyer
    SugarCRM Inc., Accel-KKR
    Target
    W-Systems
    Seller
    UpCurve, Inc. (a division of Gannett)
    Industry
    IT Services
    Type
    Buyout

    SugarCRM Inc. has acquired W-Systems, a New Jersey-based CRM and marketing automation solutions and services provider (a division of Gannett's UpCurve, Inc.). The acquisition brings W-Systems' implementation, customer success and development teams and high-demand add-ons into Sugar's North American operations to expand implementation capacity and accelerate delivery of sales and marketing automation services to mid-market customers.

  • Buyer
    SugarCRM Inc.
    Target
    Salesfusion
    Industry
    Cloud & SaaS
    Type
    Buyout

    SugarCRM announced on May 16, 2019 that it has acquired Salesfusion, a SaaS marketing-automation provider. The acquisition adds marketing automation and lead management capabilities to SugarCRM’s platform to deliver a unified customer experience for mid-market B2B customers.

  • Buyer
    SugarCRM Inc.
    Target
    Collabspot Pte Ltd (email integration products)
    Seller
    Collabspot Pte Ltd
    Industry
    Software
    Location
    Singapore

    SugarCRM Inc. acquired the Collabspot email integration products from Collabspot Pte Ltd to strengthen email-CRM integration and improve its user experience and insights. The assets, developed by the Singapore-based Collabspot (launched 2012), will be integrated into SugarCRM's platform as part of its product expansion under new CEO Craig Charlton.

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