SugarCRM Acquires Marketing Automation Provider Salesfusion

Faye Acquires CRM Science

March 5, 2026

IT Services

Faye, a software strategy and Salesforce services consultancy, announced its acquisition of CRM Science, an award-winning Salesforce and Agentforce partner. The deal is intended to expand Faye’s Salesforce capabilities and strengthen its AI automation offerings for mid-market and enterprise clients. All CRM Science clients and team members are expected to join Faye, and the combined organization will broaden cross-platform integration expertise across Salesforce and other enterprise platforms.

SugarCRM Acquires Revenue Intelligence Provider sales-i

May 22, 2024

Cloud & SaaS

SugarCRM has acquired sales-i, a revenue intelligence provider that integrates ERP and CRM data to deliver AI-powered sales insights; terms were not disclosed. The deal—announced after nearly a year of partnership—adds sales-i's revenue intelligence and AI capabilities to SugarCRM's sales automation platform and creates a combined company with global reach and enhanced account-management capabilities.

saas.group Acquires Pipeline CRM

April 4, 2022

Cloud & SaaS

saas.group has acquired Pipeline CRM, a Seattle-based CRM provider founded in 2006 that serves SMB sales teams. The acquisition will let saas.group expand its portfolio of founder-friendly SaaS businesses and invest in product development, expanded features, and enhanced customer support for Pipeline's SMB customers.

SugarCRM Acquires AddOptify

February 1, 2022

Software

SugarCRM has acquired AddOptify, the provider of the Customer Journey / guided-selling plugin for SugarCRM, to embed playbook functionality and advanced CRM process automation into its platform. The acquisition integrates AddOptify's no-code playbook tools and analytics to help SugarCRM customers automate sales, service and marketing workflows and accelerate guided selling across mid-market customers.

SugarCRM Acquires W-Systems

November 5, 2020

IT Services

SugarCRM Inc. has acquired W-Systems, a New Jersey-based CRM and marketing automation solutions and services provider (a division of Gannett's UpCurve, Inc.). The acquisition brings W-Systems' implementation, customer success and development teams and high-demand add-ons into Sugar's North American operations to expand implementation capacity and accelerate delivery of sales and marketing automation services to mid-market customers.

SugarCRM Acquires Node Inc.

August 24, 2020

AI & Machine Learning

SugarCRM acquired AI platform Node Inc. on August 24, 2020 to integrate Node's predictive customer-intelligence capabilities into Sugar's time-aware CX platform. The deal adds forecasting and predictive analytics functionality to SugarCRM's sales, marketing and service offerings to improve customer predictability and engagement.