Operating Company Software

Unbounce

Vancouver, British Columbia, Canada

Unbounce is a landing page and conversion intelligence platform for marketers and digital agencies, enabling teams to build, test, and optimize high-converting pages using drag-and-drop page building, built-in A/B testing, and AI-powered traffic optimization. Its go-to-market suite also brings in CRM capabilities through Insightly.

Focus Areas
Landing page platform, A/B testing, Conversion rate optimization (CRO)
Website
unbounce.com

Tracked deals

3

3 tracked deals across 2021-2024.

Recent pace

0

0 tracked deals announced in the last 12 months.

Deal mix

Addon

2 addon · 1 buyout

Unbounce Acquisition Volume by Year

Last 3 years

Acquisition volume by year Annual acquisition counts for the last 3 years for Unbounce. 1 2021 1 2022 1 2024

Supporting Data

Recent Transactions

  • Crest Rock-backed Unbounce Merges with Insightly
    July 22, 2024
    Buyer
    Unbounce, Crest Rock Partners
    Target
    Insightly
    Industry
    Cloud & SaaS
    Location
    California, United States
    Type
    Addon

    Crest Rock Partners’ Vancouver-based portfolio company Unbounce has merged with Insightly, combining Unbounce’s AI-powered landing page and conversion optimization tools with Insightly’s CRM, marketing automation, and customer success capabilities. The transaction creates a unified sales and marketing SaaS platform aimed at SMB and mid-market customers and expands Unbounce’s product suite and first‑party data capabilities.

  • Unbounce (Crest Rock Portfolio) Acquires LeadsRx
    January 20, 2022
    Buyer
    Unbounce, Crest Rock Partners
    Target
    LeadsRx
    Industry
    Marketing & Advertising
    Location
    Oregon, United States
    Type
    Addon

    Unbounce, a Crest Rock Partners portfolio company, has acquired LeadsRx, a Portland-based marketing attribution and analytics SaaS platform. The acquisition brings marketing attribution capabilities into Unbounce’s conversion intelligence offering and will have LeadsRx operate independently under its existing leadership while reporting into Unbounce’s CEO.

  • Unbounce Acquires Snazzy AI
    May 26, 2021
    Buyer
    Unbounce
    Target
    Snazzy AI
    Seller
    Chris Frantz, Adam Kaczmarek
    Industry
    Software
    Location
    United States
    Type
    Buyout

    Unbounce, the Vancouver-based landing page and conversion intelligence SaaS, has acquired Snazzy AI, an AI-powered copywriting tool that had grown to roughly 30,000 users. The acquisition expands Unbounce's platform beyond landing pages into AI-driven copy generation to help small businesses and marketers produce optimized marketing copy faster.

Related Acquisition Pages

Cloud & SaaS Buyers & Acquisitions 1 tracked deal by Unbounce. Marketing & Advertising Buyers & Acquisitions 1 tracked deal by Unbounce. Software Buyers & Acquisitions 1 tracked deal by Unbounce. Acquisitions in California 1 tracked deal by Unbounce. Acquisitions in Oregon 1 tracked deal by Unbounce.

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