Crest Rock-backed Unbounce Merges with Insightly
July 22, 2024
Crest Rock Partners’ Vancouver-based portfolio company Unbounce has merged with Insightly, combining Unbounce’s AI-powered landing page and conversion optimization tools with Insightly’s CRM, marketing automation, and customer success capabilities. The transaction creates a unified sales and marketing SaaS platform aimed at SMB and mid-market customers and expands Unbounce’s product suite and first‑party data capabilities.
- Buyers
- Unbounce, Crest Rock Partners
- Targets
- Insightly
- Platforms
- Unbounce
- Industry
- Cloud & SaaS
- Location
- California, United States
- Transaction Type
- Addon
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