Crest Rock Partners Invests in Unbounce

Crest Rock-backed Unbounce Merges with Insightly

July 22, 2024

Cloud & SaaS

Crest Rock Partners’ Vancouver-based portfolio company Unbounce has merged with Insightly, combining Unbounce’s AI-powered landing page and conversion optimization tools with Insightly’s CRM, marketing automation, and customer success capabilities. The transaction creates a unified sales and marketing SaaS platform aimed at SMB and mid-market customers and expands Unbounce’s product suite and first‑party data capabilities.

Crest Rock Partners Invests in Relocity

April 9, 2024

Cloud & SaaS

Denver-based private equity firm Crest Rock Partners made a strategic growth investment in Relocity, a Los Angeles–headquartered relocation software and tech-enabled services provider. The capital will be used to accelerate product development (including AI capabilities), expand Relocity's geographic reach, and scale its platform and destination services; Relocity's founder and executive team also invested alongside Crest Rock.

Crest Rock Partners Makes Strategic Growth Investment in Pitcher

May 25, 2022

Cloud & SaaS

Denver-based private equity firm Crest Rock Partners has made a strategic growth investment in Pitcher, a Zürich-headquartered sales enablement platform. The capital will be used to accelerate product innovation — including AI and data analytics capabilities — and to support global expansion of Pitcher's SaaS sales and revenue enablement platform.

Unbounce (Crest Rock Portfolio) Acquires LeadsRx

January 20, 2022

Marketing & Advertising

Unbounce, a Crest Rock Partners portfolio company, has acquired LeadsRx, a Portland-based marketing attribution and analytics SaaS platform. The acquisition brings marketing attribution capabilities into Unbounce’s conversion intelligence offering and will have LeadsRx operate independently under its existing leadership while reporting into Unbounce’s CEO.

Crest Rock Partners Invests in CloudNine

June 30, 2021

Software

Crest Rock Partners, a Denver-based private equity firm, made a majority investment in CloudNine, a Houston-based eDiscovery software company. Crest Rock will partner with management to support CloudNine's strategic growth and product initiatives; Canaccord Genuity advised CloudNine and Kutak Rock LLP advised Crest Rock.

Crest Rock Partners Makes Strategic Growth Investment in Jelecos

May 4, 2021

IT Services

Denver-based private equity firm Crest Rock Partners announced a strategic growth investment in Jelecos, an Omaha-headquartered AWS-focused technology consulting company. The undisclosed transaction will provide capital and guidance to help Jelecos expand its AWS competencies, hire additional certified technical experts, broaden service offerings, and enter new geographies; Layer 7 Capital arranged the transaction.