Tracked deals
5
5 tracked deals across 2020-2021.
Nashville, Tennessee, United States
Formerly known as Fingerpaint, SPM Group, SPM Group (Corridor Capital-backed)
Healthcare-focused marketing and growth platform serving hospitals, health systems, and other healthcare providers. Its services include brand strategy, integrated marketing communications, digital experiences, patient acquisition campaigns, marketing technology, and managed-care consulting.
Tracked deals
5
5 tracked deals across 2020-2021.
Recent pace
0
0 tracked deals announced in the last 12 months.
Deal mix
Addon
5 addon
Last 2 years
Supporting Data
Chicago-headquartered SPM Group, backed by Corridor Capital, acquired health content agency GLC as an add-on to deepen its written and digital content capabilities for health, healthcare and wellness clients. The acquisition — GLC is SPM Group's third agency addition (and second in 2021) — expands the platform's integrated services offering and client access to additional content strategy and production expertise.
SPM Group announced the strategic addition of Dreamscape Marketing, a digital performance agency focused on healthcare, to expand its integrated marketing and performance capabilities. The expansion is funded by Corridor Capital and positions SPM Group to deepen digital performance, analytics, and vertical expertise across behavioral health, addiction recovery, dental, and senior care.
Fingerpaint, the Saratoga Springs, New York–based health and wellness marketing firm, has acquired Splice, a healthcare communications agency in Emeryville, California, and will fully integrate it into the Fingerpaint brand. Financial terms were not disclosed; Splice co‑founder Paul Hagopian will continue to lead the team and report to Fingerpaint partner Bill McEllen. Knox Lane is a strategic investor in Fingerpaint.
Fingerpaint, a full-service health and wellness marketing agency, executed a strategic investment in Leaderboard Branding, a Charlotte-based global naming and branding firm, to expand its portfolio and healthcare commercialization capabilities. Financial terms were not disclosed; as part of the deal Brannon Cashion of Leaderboard Branding will join Fingerpaint's operating board. Knox Lane, a San Francisco-based private equity firm, is a strategic investor in Fingerpaint and supported the transaction.
Corridor Capital’s portfolio company Specialty Marketing & Communications (SPM) has acquired the Web Services division of Centretek Solutions and formed a new subsidiary, Centretek Digital, to integrate Centretek’s enterprise website development and digital marketing capabilities into SPM’s healthcare-focused marketing platform. The deal expands SPM’s digital services and healthcare footprint while Centretek’s executive management will remain with the business under SPM’s and Corridor’s strategic guidance.
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