Operating Company Business Services

Verndale

Boston, Massachusetts, United States

Digital experience agency delivering human-centric solutions and customer journeys, offering strategy, design, development, data, and marketing for web, mobile, and ecommerce experiences.

Focus Areas
Digital experience agency, Customer journey strategy, design and development, Data and marketing for web, mobile and ecommerce experiences
Website
verndale.com

Tracked deals

6

6 tracked deals across 2019-2026.

Recent pace

4

4 tracked deals announced in the last 12 months.

Deal mix

Buyout

5 buyout · 1 divestiture

Verndale Acquisition Volume by Year

Last 4 years

Acquisition volume by year Annual acquisition counts for the last 4 years for Verndale. 1 2019 1 2024 1 2025 ~4 est. 3 2026
Actual Full-year estimate

Supporting Data

Recent Transactions

  • Buyer
    Verndale
    Target
    Homestead Studio
    Seller
    Garros Group
    Location
    United States
    Type
    Buyout

    Verndale acquired Homestead Studio, a D2C acquisition and retention agency and Klaviyo Master Elite Partner, for integration into Verndale’s DTC and commerce practice. The deal expands Verndale’s full-funnel digital growth capabilities across lifecycle marketing, paid media, CRM strategy, and revenue optimization.

  • Buyer
    Verndale
    Target
    Product Experience Division of Amp
    Seller
    Advantage Solutions

    Verndale, a Boston-based digital experience and technology company, has acquired the Product Experience Division of Amp (part of Advantage Solutions). The deal brings product design, UX, engineering, and digital marketing capabilities into Verndale to enable end-to-end digital product development and broaden its reach into tech, CPG, and healthcare verticals. Canaccord Genuity advised Advantage Solutions; financial terms were not disclosed.

  • Buyer
    Verndale
    Target
    Vaan Group
    Type
    Buyout

    Verndale has acquired Vaan Group, a Shopify Platinum design and technology agency, to establish a dedicated D2C commerce practice and deepen its Shopify design, build, and optimization capabilities. The deal expands Verndale's ability to deliver end-to-end Shopify storefronts, platform migrations, headless builds, and conversion optimization for DTC, luxury, and lifestyle brands.

  • Buyer
    Verndale
    Target
    Fishtank
    Industry
    IT Services
    Location
    Alberta, Canada
    Type
    Buyout

    Verndale, an independent digital customer experience agency based in Boston, has acquired Fishtank, a Sitecore Platinum Partner headquartered in Calgary, Alberta. The acquisition expands Verndale's Sitecore and AI capabilities, combining the teams to form a leading SitecoreAI experience practice for mid-market and enterprise clients across North America.

  • March 19, 2024
    Buyer
    Verndale
    Target
    Yaksa
    Location
    Quebec, Canada
    Type
    Buyout

    Verndale, a Boston-based digital experience agency, acquired Montréal-based digital commerce agency Yaksa to strengthen its ecommerce capabilities and expand its market presence in the US and Canada. Yaksa will operate under its brand short-term while integrating into Verndale to deliver expanded end-to-end ecommerce, digital strategy, and implementation services to enterprise and mid-market clients.

  • Buyer
    Verndale
    Target
    Aware Web Solutions
    Industry
    IT Services
    Type
    Buyout

    Verndale, a customer experience agency headquartered in Boston, acquired Minneapolis-based Aware Web Solutions to expand its Midwest presence and strengthen its technical capabilities across CRM, CMS, commerce, and PIM solutions. The deal unites Aware's implementation experience in manufacturing, healthcare, and higher education with Verndale's strategy, design, and digital marketing services under the Verndale brand.

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