Operating Company Consumer

Win Brands Group

New York, New York, United States

Win Brands Group is a direct-to-consumer brand scale platform focused on leveraging best-in-class technology partners to build and scale customer-first e-commerce brands across channels. It currently operates and scales multiple consumer brands (e.g., Homesick, QALO, Gravity Blankets, MiHigh, Love Your Melon).

Focus Areas
E-commerce / Direct-to-Consumer, Consumer Products, Home & Household Products
Website
winbg.com

Tracked deals

3

3 tracked deals across 2020-2022.

Recent pace

0

0 tracked deals announced in the last 12 months.

Deal mix

Addon

2 addon · 1 buyout

Win Brands Group Acquisition Volume by Year

Last 3 years

Acquisition volume by year Annual acquisition counts for the last 3 years for Win Brands Group. 1 2020 1 2021 1 2022

Supporting Data

Recent Transactions

  • Win Brands Group Acquires Love Your Melon
    February 1, 2022
    Buyer
    Win Brands Group, Orangewood Partners
    Target
    Love Your Melon
    Industry
    Consumer Products
    Location
    Minnesota, United States
    Type
    Addon

    Win Brands Group raised $40 million in a financing led by Orangewood Partners to expand its omnichannel retail platform and to fund the acquisition of mission-driven outdoor and lifestyle brand Love Your Melon. The deal adds Love Your Melon to Win's portfolio, enabling the brand to access Win's shared services and scale across channels while Orangewood supports Win's growth.

  • Win Brands Group Acquires Gravity (Gravity Blankets)
    February 10, 2021
    Buyer
    Win Brands Group, Assembled Brands, Oaktree Capital Management
    Target
    Gravity
    Industry
    Consumer Products
    Location
    New York, United States
    Type
    Addon

    Win Brands Group acquired Gravity, the weighted-blanket pioneer, concurrent with a $50 million capital raise led by Assembled Brands and funds managed by Oaktree Capital Management to accelerate the growth of Win's consumer brand platform. The financing will support Win's omnichannel expansion of Gravity across Shopify and major retailers and broaden Win's footprint into the wellness / sleep category.

  • Win Brands Group Acquires QALO with Financing from Assembled Brands
    February 26, 2020
    Buyer
    Win Brands Group, Assembled Brands
    Target
    QALO
    Industry
    Consumer Products
    Location
    California, United States
    Type
    Buyout

    Win Brands Group has acquired active-lifestyle ring brand QALO, with financing provided by Assembled Brands. The deal provides QALO with flexible capital to support growth while adding the Southern California–based consumer brand to Win Brands Group’s portfolio of DTC brands.

Related Acquisition Pages

Consumer Products Buyers & Acquisitions 3 tracked deals by Win Brands Group. Acquisitions in California 1 tracked deal by Win Brands Group. Acquisitions in Minnesota 1 tracked deal by Win Brands Group. Acquisitions in New York 1 tracked deal by Win Brands Group.

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