Win Brands Group Acquires Gravity (Gravity Blankets)
February 10, 2021
Win Brands Group acquired Gravity, the weighted-blanket pioneer, concurrent with a $50 million capital raise led by Assembled Brands and funds managed by Oaktree Capital Management to accelerate the growth of Win's consumer brand platform. The financing will support Win's omnichannel expansion of Gravity across Shopify and major retailers and broaden Win's footprint into the wellness / sleep category.
- Buyers
- Win Brands Group, Assembled Brands, Oaktree Capital Management
- Targets
- Gravity
- Platforms
- Win Brands Group
- Industry
- Consumer Products
- Location
- New York, United States
- Transaction Type
- Addon
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