Consumer Products Divestitures in 2026

ArtCreativity has acquired the iconic Wooly Willy brand from PlayMonster Group. The deal transfers ownership of the long-running novelty toy to ArtCreativity, which plans to expand the brand globally and develop new products; financial terms were not disclosed.

MondeVita, the lifestyle and luxury division of Mondevo Group, completed the acquisition of Raffaele Caruso S.p.A. (Caruso) from Lanvin Group in a strategic carve-out announced Feb. 6, 2026. Caruso, a high-end Italian menswear manufacturer headquartered in Soragna (Parma) with more than 450 employees and roughly €35 million in annual revenue, will serve as the cornerstone of MondeVita's luxury platform; ITTIKAR (Mondevo's AI-native merchant bank) served as exclusive advisor.

Affiliates of 26North Partners LP acquired a controlling interest in The Middleby Corporation’s Residential Kitchen business, with Middleby retaining a significant non‑controlling stake through a joint venture. The business has been rebranded as Composition Brands and will operate as an independent platform housing premium and ultra‑luxury residential kitchen and outdoor living brands including Viking, AGA, Rangemaster, La Cornue, Lynx and U-Line.

Essity has completed the acquisition of Edgewell Personal Care’s feminine care business — including the Carefree, Stayfree and o.b. brands in North America and global feminine care rights for Playtex — for USD 340 million on a cash- and debt-free basis. The deal includes a production facility in Dover, Delaware and will be consolidated into Essity's accounts as of February 2, 2026, supporting Essity's strategy to expand its presence in the US feminine care category.

Centric Brands acquired select operations, assets, and intellectual property from Fownes Brothers & Co., including key cold-weather accessory licenses (Ugg, Timberland, Cole Haan) and private-label manufacturing agreements with The North Face and lululemon. As part of the deal Andrew Gluckman joins Centric as SVP, Division Head Cold-Weather to support integration and growth of Centric’s accessories platform.