Consumer Products Acquisitions in Indiana

Praesidian Capital completed a strategic follow-on equity investment in Round 2, LLC, a South Bend, Indiana-based designer and manufacturer of collectible models, die-cast vehicles and hobby products. The additional capital will support product development, supply-chain capabilities, digital engagement and expanded distribution — including international growth — building on Praesidian’s original 2021 investment.

Delaware Valley Floral Group (DVFG) has acquired family-owned Marvin's Flower Gardens, a wholesale florist based in Indianapolis, to expand DVFG's presence in the Midwest. The Feldman family will remain involved in the business while Marvin's customers gain access to DVFG's product selection, logistics network, and e-commerce tools.

Forward Consumer Partners acquired SerVaas Laboratories, the maker of Bar Keepers Friend, in a majority recapitalization that leaves Paul SerVaas and other existing shareholders with a significant minority stake. Balance Point Capital provided capital to facilitate the recapitalization, and Forward named Azania Andrews as CEO to lead the brand’s next phase of growth.

Society Brands has acquired Club EarlyBird, a direct-to-consumer morning energy drink brand founded by Chuckie and Shelby Gregory. The deal brings the fast-growing DTC beverage into Society Brands' portfolio to scale distribution, operations and marketing while the founders remain with the business.

P&G Beauty, a division of Procter & Gamble, is acquiring Mielle Organics, the textured hair care brand founded by Monique and Melvin Rodriguez, with the deal pending regulatory approval. Berkshire Partners has sold its stake in Mielle; the brand will operate as an independent subsidiary led by its founders and both P&G and Mielle have committed $10 million each to the Mielle Cares charity to expand community impact.

PNC Riverarch Capital has acquired Messenger Holdings, LLC, a 110+-year-old manufacturer and marketer of memorialization products and provider of tech-enabled services to funeral homes. Financial terms were not disclosed; Messenger is headquartered in Auburn, Indiana and will be partnered with Riverarch to support accelerated growth and expand its product and technology offerings.

Berkshire Partners has made a significant minority investment in Mielle Organics to support the natural haircare brand's growth and global expansion while founders Monique and Melvin Rodriguez remain majority owners. A portion of the financing will support Mielle's More Than a Strand community program; terms were not disclosed.

Praesidian Capital acquired a controlling interest in Round 2, a South Bend, Indiana-based collectibles company that designs and produces model kits, diecast models, slot cars and other hobby products. Praesidian said it will support Round 2's growth both organically and through acquisitions as part of its newly launched private equity strategy.

Sustainable Projects Group (OTCQB: SPGX) has acquired 100% of the rights to Soy-Yer Dough from founders Sawyer and Samantha Sparks and will operate the brand as a wholly owned subsidiary, YER Brands, Inc. SPGX plans to shift production to a Rushville, Indiana facility to realize synergies with its other portfolio companies and expects the transaction to be immediately accretive.