Berkshire Partners Invests in Mielle Organics

P&G Beauty (Procter & Gamble) Acquires Mielle Organics

January 12, 2023

Consumer Products

P&G Beauty, a division of Procter & Gamble, is acquiring Mielle Organics, the textured hair care brand founded by Monique and Melvin Rodriguez, with the deal pending regulatory approval. Berkshire Partners has sold its stake in Mielle; the brand will operate as an independent subsidiary led by its founders and both P&G and Mielle have committed $10 million each to the Mielle Cares charity to expand community impact.

West Lane Capital and J.P. Morgan PE Acquire Majority Stake in Simply Organic Beauty

September 2, 2021

Consumer Products

West Lane Capital Partners, in partnership with J.P. Morgan Asset Management's Private Equity Group, has acquired a majority interest in International Hair and Beauty Systems LLC d/b/a Simply Organic Beauty in a majority recapitalization. Founder Scott Mitchell remains a significant shareholder and will continue as CEO; the investment will support Simply Organic's growth and expansion of its professional-focused organic beauty platform and P2C referral network.

Summit Partners Makes Minority Growth Investment in Hairstory

October 27, 2021

Consumer Products

Summit Partners has made a minority growth equity investment in Hairstory to accelerate adoption of the brand's sustainable, detergent-free haircare products. The capital will support product and packaging innovation, expansion of the Refill Club subscription program, and growth of Hairstory's stylist/affiliate channel; Melanie Whelan of Summit Partners will join Hairstory's board.

Stride Consumer Partners Takes Minority Stake in Odele

November 16, 2023

Consumer Products

Minneapolis-based clean hair care brand Odele has received a minority growth investment from Stride Consumer Partners to fund marketing, talent and product innovation. The founders remain majority shareholders as Odele continues rapid retail and DTC expansion (available at Target, CVS and Ulta) following strong year-over-year growth.

BRS & Co. Invests in Organika Health Products Inc.

March 1, 2019

Consumer Products

New York-based private equity firm BRS & Co. has made an investment in Organika Health Products Inc., a Vancouver-based Canadian manufacturer of nutritional supplements. Financial terms were not disclosed; the investment is intended to support Organika's next stage of growth and product expansion in fast-growing supplement categories.

Mentha Partners with Petite Amélie to Accelerate Growth

June 30, 2022

Consumer Products

Amsterdam-based private equity firm Mentha has entered into a growth partnership with Petite Amélie, a Lyon-founded online children’s furniture, toys and accessories brand. The investment will support product assortment expansion, professionalization of the business and accelerated international expansion across European markets.