Stride Consumer Partners Takes Minority Stake in Odele

Stride Consumer Partners Makes Minority Investment in Patrick Ta Beauty

October 25, 2022

Consumer Products

Stride Consumer Partners, a Boston-based growth-equity firm, made a minority investment in Patrick Ta Beauty to support the luxury cosmetics brand's next phase of growth. The funding will be used to drive brand awareness, expand the product portfolio and distribution at Sephora in the U.S., and build out the team.

Skinfix Secures Minority Investment from Stride Consumer Partners

November 12, 2021

Consumer Products

Halifax-based skincare brand Skinfix has received a minority growth investment from private-equity firm Stride Consumer Partners. The capital will be used to scale Skinfix's direct-to-consumer business, expand retail distribution (including Sephora and a planned Australia entry), invest in product innovation and clinical studies, and build out the company's leadership team.

Stride Consumer Partners Invests in Truewerk

April 5, 2022

Consumer Products

Denver-based performance workwear brand Truewerk received a minority Series B investment from Stride Consumer Partners. The capital will be used to amplify brand awareness, grow Truewerk's direct-to-consumer e-commerce business and expand its enterprise uniform offerings.

Berkshire Partners Invests in Mielle Organics

April 8, 2021

Consumer Products

Berkshire Partners has made a significant minority investment in Mielle Organics to support the natural haircare brand's growth and global expansion while founders Monique and Melvin Rodriguez remain majority owners. A portion of the financing will support Mielle's More Than a Strand community program; terms were not disclosed.

Palladin Consumer Retail Partners Invests in Leapfrog Brands

January 4, 2021

Consumer Products

Palladin Consumer Retail Partners has made a growth investment in Leapfrog Brands, a Chicago-based designer and provider of beverageware and food storage products (brands include Ello, Zulu and Pogo). The partnership will provide Leapfrog with capital and operating support to build infrastructure and accelerate growth; management and operations will remain unchanged and KeyBank provided debt financing for the transaction.

The Carlyle Group Acquires Majority Stake in Beautycounter

April 13, 2021

Consumer Products

The Carlyle Group has acquired a majority stake in Beautycounter (Counter Brands, LLC), partnering with existing investor Mousse Partners to accelerate the clean-beauty brand's growth. The investment will support Beautycounter’s omni-channel expansion, increase brand awareness, and bolster its product and advocacy initiatives; the transaction values the company at $1 billion.