Wunderkind Acquires SmarterHQ
November 17, 2020
Wunderkind (formerly BounceX) has acquired SmarterHQ, an advanced segmentation and orchestration engine for enterprise eCommerce, to accelerate product development and deepen Wunderkind's email and SMS personalization capabilities. The deal will integrate SmarterHQ's segmentation technology into Wunderkind's SMS platform to drive higher revenue for enterprise retailers and expand capabilities into travel and finance verticals.
- Buyers
- Wunderkind
- Targets
- SmarterHQ
- Industry
- Marketing & Advertising
- Location
- Indiana, United States
- Transaction Type
- Buyout
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