Franklin Madison (Mill Point Capital) Acquires SeQuel Response
August 4, 2022
Franklin Madison, a portfolio company of Mill Point Capital, has acquired Minnesota-based direct marketing agency SeQuel Response as an add-on to its FM Engage agency services division. The deal is intended to strengthen Franklin Madison's services and capabilities in data-driven direct response and to accelerate growth for both companies and their clients.
- Buyers
- Franklin Madison, Mill Point Capital
- Targets
- SeQuel Response
- Platforms
- Franklin Madison
- Industry
- Marketing & Advertising
- Location
- Minnesota, United States
- Transaction Type
- Addon
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